{"id":1615731,"date":"2024-05-23T08:05:09","date_gmt":"2024-05-23T08:05:09","guid":{"rendered":"https:\/\/dropshipping.com\/?post_type=article&#038;p=1615731"},"modified":"2024-12-31T12:07:41","modified_gmt":"2024-12-31T12:07:41","slug":"shopify-discounts","status":"publish","type":"article","link":"https:\/\/dropship.it\/article\/shopify-discounts\/","title":{"rendered":"Setting Up Shopify Discounts: 5 Important Things You Should Know"},"content":{"rendered":"\n<p>Dive into the world of Shopify Discounts and elevate your business game! Discover why <a href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">93% of online shoppers<\/a> use codes for that unbeatable deal. <\/p>\n\n\n\n<p>As a savvy Shopify merchant, learn the art of crafting discounts that boost conversions and order values without compromising margins.  <\/p>\n\n\n\n<p>This article will provide tips on <a href=\"https:\/\/amai.com\/setup-discounts-on-multiple-items-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">how to set up Shopify discounts<\/a> without jeopardizing your margins.&nbsp;So, uncover the secrets of strategic discounting and explore the types that suit your brand. From percentage delights to free shipping wonders, find your winning formula! \ud83d\ude80<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#When_To_Use_Shopify_Discount_Codes\" title=\"When To Use Shopify Discount Codes?\">When To Use Shopify Discount Codes?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#1_What_Is_The_Goal_of_The_Discount\" title=\"1. What Is The Goal of The Discount?\">1. What Is The Goal of The Discount?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#2_How_Will_The_Discount_Impact_Your_Margins\" title=\"2. How Will The Discount Impact Your Margins?\">2. How Will The Discount Impact Your Margins?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#3_Can_You_Track_The_Results_Of_The_Discount\" title=\"3. Can You Track The Results Of The Discount?\">3. Can You Track The Results Of The Discount?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#Types_Of_Discounts\" title=\"Types Of Discounts\">Types Of Discounts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%F0%9F%94%B8_Pre-launch_Offers\" title=\"\ud83d\udd38 Pre-launch Offers\">\ud83d\udd38 Pre-launch Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%F0%9F%94%B8_Seasonal_Offers\" title=\"\ud83d\udd38 Seasonal Offers\">\ud83d\udd38 Seasonal Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%F0%9F%94%B8_Newsletter_Subscription_Deals\" title=\"\ud83d\udd38 Newsletter Subscription Deals\">\ud83d\udd38 Newsletter Subscription Deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%F0%9F%94%B8_Referral_Offers\" title=\"\ud83d\udd38 Referral Offers\">\ud83d\udd38 Referral Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%F0%9F%94%B8_Automatic_Discounts\" title=\"\ud83d\udd38 Automatic Discounts\">\ud83d\udd38 Automatic Discounts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#Adding_Shopify_Discounts\" title=\"Adding Shopify Discounts\">Adding Shopify Discounts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#Setting_up_your_automatic_discounts\" title=\"Setting up your automatic discounts\">Setting up your automatic discounts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#5_Important_Things_You_Should_Know_About_Shopify_Discounts_in_2025\" title=\"5 Important Things You Should Know About Shopify Discounts in 2025\">5 Important Things You Should Know About Shopify Discounts in 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#1_Multiple_Discounts\" title=\"1. Multiple Discounts\">1. Multiple Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#2_Discount_Timing\" title=\"2. Discount Timing\">2. Discount Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#3_Minimum_Order_Value\" title=\"3. Minimum Order Value\">3. Minimum Order Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#4_Quantity_or_Volume_Discounts\" title=\"4. Quantity or Volume Discounts\">4. Quantity or Volume Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#5_Sales_Channels\" title=\"5. Sales Channels\">5. Sales Channels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#Why_Do_Discounts_Matter\" title=\"Why Do Discounts Matter?\">Why Do Discounts Matter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Helps_to_increase_sales_during_slow_periods\" title=\"\u2705 Helps to increase sales during slow periods\">\u2705 Helps to increase sales during slow periods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Encourage_customer_loyalty\" title=\"\u2705 Encourage customer loyalty\">\u2705 Encourage customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Clear_excess_stock\" title=\"\u2705 Clear excess stock\">\u2705 Clear excess stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Increase_average_order_value\" title=\"\u2705 Increase average order value\">\u2705 Increase average order value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Drive_traffic_to_your_store\" title=\"\u2705 Drive traffic to your store\">\u2705 Drive traffic to your store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Boosts_your_SEO\" title=\"\u2705 Boosts your SEO\">\u2705 Boosts your SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Improves_customer_satisfaction\" title=\"\u2705 Improves customer satisfaction\">\u2705 Improves customer satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Helps_you_to_stand_out_from_the_competition\" title=\"\u2705 Helps you to stand out from the competition\">\u2705 Helps you to stand out from the competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#%E2%9C%85_Gives_you_an_insight_into_customer_behavior\" title=\"\u2705 Gives you an insight into customer behavior\">\u2705 Gives you an insight into customer behavior<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/dropship.it\/article\/shopify-discounts\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-when-to-use-shopify-discount-codes\"><span class=\"ez-toc-section\" id=\"When_To_Use_Shopify_Discount_Codes\"><\/span><strong>When To Use Shopify Discount Codes<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As previously noted, Shopify promo codes may be an excellent marketing strategy to entice potential buyers and current clients to make (another) purchase and foster client loyalty. <\/p>\n\n\n\n<p>But if you employ them recklessly, they might also be harmful to the success and stability of your company&#8217;s finances.<\/p>\n\n\n\n<p>Examine your complete brand strategy before you start giving discounts. Which kind of discount is appropriate for your products or services? <\/p>\n\n\n\n<p>If you need clarification on whether a discount is right for your business, consider these three questions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-what-is-the-goal-of-the-discount\"><span class=\"ez-toc-section\" id=\"1_What_Is_The_Goal_of_The_Discount\"><\/span><strong>1. What Is The Goal of The Discount?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you trying to move old inventory, attract new customers, or <a href=\"https:\/\/dropshipping.com\/article\/upselling-and-cross-selling-when-dropshipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase the order value<\/a> of each customer? Your answer will help you determine what type of discount to offer and how much you should mark down your products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-how-will-the-discount-impact-your-margins\"><span class=\"ez-toc-section\" id=\"2_How_Will_The_Discount_Impact_Your_Margins\"><\/span><strong>2. How Will The Discount Impact Your Margins?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Be mindful of the effect that discounts have on your bottom line. If you&#8217;re not careful, you could end up selling at a loss. Use our <a href=\"https:\/\/dropshipping.com\/tool\/profit-margin-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">profit margin calculator<\/a> to see how different types of discounts will impact your margins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-can-you-track-the-results-of-the-discount\"><span class=\"ez-toc-section\" id=\"3_Can_You_Track_The_Results_Of_The_Discount\"><\/span><strong>3. Can You Track The Results Of The Discount?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you can&#8217;t measure the results of your discount, then it&#8217;s difficult to know whether or not it was successful. Make sure that you set up Google Analytics tracking before you launch your discount so that you can measure the results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-discounts\"><span class=\"ez-toc-section\" id=\"Types_Of_Discounts\"><\/span><strong>Types Of Discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To understand more about how to set up your Shopify discounts properly, it is essential first to understand the available discounts. <\/p>\n\n\n\n<p>The three main types of discounts on Shopify are percentage, fixed amount, and free shipping.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Percentage Discount:<\/strong> A percentage discount is a markdown on the original price of an item, expressed as a percent. For example, if you offer a 10% discount on an item that originally costs $100, the customer would pay $90.<br><em>In a <a href=\"https:\/\/www.dontpayfull.com\/explore\/online-couponing-trends\" target=\"_blank\" rel=\"noreferrer noopener\">survey done by DontPayFull.com<\/a>, percentage-off discounts were found to be the most popular type of discount, with 67% of shoppers preferring them.<\/em><\/li>\n\n\n\n<li><strong>Fixed Amount Discount: <\/strong>A fixed amount discount is a markdown on the original price of an item, expressed as a dollar value. For example, if you offer a $10 discount on an item that originally costs $100, the customer would pay $90.<\/li>\n\n\n\n<li><strong>Free Shipping Discount: <\/strong>A free shipping discount removes the shipping charges normally applied to an order. This type of discount is typically offered as an incentive to encourage customers to spend more money. For example, you might offer free shipping on orders over $100.<\/li>\n<\/ul>\n\n\n\n<p>Now that I&#8217;ve gone over the different types of discounts, let&#8217;s take a look at how they can help you achieve your business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pre-launch-offers\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Pre-launch_Offers\"><\/span>\ud83d\udd38 <strong>Pre-launch Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you&#8217;re looking to increase the order value of each customer, free shipping is typically the best option. Customers are more likely to add additional items to their cart if they know that they won&#8217;t have to pay for shipping. <\/p>\n\n\n\n<p>You can also offer a percentage or fixed amount discount on the entire order as an incentive for customers to spend more money.<\/p>\n\n\n\n<p>A percentage or fixed amount discount is typically the best option to attract new customers. You can offer a discount on specific products, collections, or the entire order. <\/p>\n\n\n\n<p>Just make sure that the discount is significant enough to entice new customers to make a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seasonal-offers\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Seasonal_Offers\"><\/span>\ud83d\udd38 <strong>Seasonal Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Holidays and seasonal events are a great time to offer discounts to your customers. <\/p>\n\n\n\n<p>For example, you can offer a percentage or fixed amount discount on specific products that make great gifts. You can also provide free shipping on orders over a certain amount to encourage customers to spend more money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-newsletter-subscription-deals\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Newsletter_Subscription_Deals\"><\/span>\ud83d\udd38 <strong>Newsletter Subscription Deals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reward your clients for engaging in a conversation with you on social media or subscribing to your email. <\/p>\n\n\n\n<p>This can help you enhance brand recognition and conversions while also inspiring more people to participate. Giving influencers a discount coupon to share with their followers makes sense if you&#8217;re doing influencer marketing on social media.<\/p>\n\n\n\n<p>\ud83d\udca1<strong><em> Tip<\/em><\/strong><em>: Get inspiration from the <a href=\"https:\/\/dropshipping.com\/article\/order-confirmation-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 Order Confirmation Email Examples &amp; Templates For Ecommerce<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-referral-offers\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Referral_Offers\"><\/span>\ud83d\udd38 <strong>Referral Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This scheme makes more than just purchases; it also helps you enhance brand awareness and grow your customer base. <\/p>\n\n\n\n<p>You can offer a percentage or fixed amount discount to customers for referring new customers to your store.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Automatic_Discounts\"><\/span>\ud83d\udd38 <strong>Automatic Discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Automatic discounts are a type of promotional pricing strategy in which discounts are automatically applied to a customer&#8217;s purchase. They are often used by dropshippers to encourage customers to buy more, or to move inventory that is not selling as well as expected.<\/p>\n\n\n\n<p>Are you interested in setting up these types of discounts? Actually, we have the perfect Shopify app for this! Check <a href=\"https:\/\/apps.shopify.com\/product-bundles-discounts-by-revy?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unlimited Bundles &amp; Discounts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adding-shopify-discounts\"><span class=\"ez-toc-section\" id=\"Adding_Shopify_Discounts\"><\/span><strong>Adding Shopify Discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you understand the deals and discounts you can offer to your customers, it&#8217;s time to add them to your Shopify store. <\/p>\n\n\n\n<p>This guide will take you through the process of setting up Shopify discounts so that you can start enticing customers and driving sales.<\/p>\n\n\n\n<p>There are two types of discounts available in Shopify: automatic and manual. Automatic discounts are those that are applied automatically at checkout based on the rules you set up. <\/p>\n\n\n\n<p>On the other hand, manual discounts require customers to enter a discount code at checkout to receive the discount.<\/p>\n\n\n\n<p><em>\ud83d\udc49 Learn <a href=\"https:\/\/dropshipping.com\/article\/how-to-add-favicon-on-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Add Favicon On Shopify In Minutes<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-setting-up-your-automatic-discounts\"><span class=\"ez-toc-section\" id=\"Setting_up_your_automatic_discounts\"><\/span><strong>Setting up your automatic discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Step #1: <\/strong>Log in to your Shopify admin and click Discounts<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7gUomgFlPP_htqAH_HK4TLlYTLz1phHHQYQh2Vv3fzc3-iCLWGI6ao4ZJU4sTTrtp8bKSRns5evdyivT7UOq9dmHqSAwhy4sWYpA3olUo-04Zh3bYwl8VsmCWyuEFtNvrdHS8vTCnvNmmm_GOd_O70M8u9svjljLOdSxmgyZvro9Fl4taPhVpC6dlq-AsA\" alt=\"setup shopify discounts on shopify\"\/><\/figure>\n\n\n\n<p><strong>Step #2: <\/strong>Click Create Discount<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/60uJ2TZInfjRbHglBAdFBmKdLxrNITdhxtjv9zL9N0pfb2OSJVkLIHEDPBfj4xZButdCZmvUqa21p_nZW8vJiKHN2BhJYmIxpufUeFCirOrqUjURkpGgSsv9rgs5OjbeOxSUqsL5ItGhljMnAv1Wz3V_g_xTx_5or9gWgenFSZ5XMKmdL5OWTeluRgZqPQ\" alt=\"discount codes on shopify\"\/><\/figure>\n\n\n\n<p><strong>Step #3: <\/strong>Select Automatic Discount<\/p>\n\n\n\n<p><strong>Step #4:<\/strong> You can create three different types of automatic discounts in Shopify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Percentage discount: A percentage off the order&#8217;s total<\/li>\n\n\n\n<li>Fixed amount discount: A fixed amount less than the order&#8217;s total<\/li>\n\n\n\n<li>Free Shipping: Free shipping on the order<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2WvtH_Yr4WZR8u2vyKf0tipAp4iml2eI2p2NYFPrJ-IC8q3frWqJBHV8THIJMIHXf4pwiCT0JiXOEUb8EJPFOOi14OmFQACs9rT0pMsFSsV6uTL9Rs4lg9CzCydWMo4RPwI9pg8y4cn6-QBgEQ_vdmoL6c-sejQ-NN1zToAEzZpC8uATTNf7jtFxs4hfNg\" alt=\"create automatic discounts on shopify\"\/><\/figure>\n\n\n\n<p><strong>Step #5: <\/strong>Fill out all details (value, where it applies to, minimum requirements, and active dates), and it&#8217;s done; your automatic discount will now be applied to the relevant orders!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-important-things-you-should-know-about-shopify-discounts-in-2025\"><span class=\"ez-toc-section\" id=\"5_Important_Things_You_Should_Know_About_Shopify_Discounts_in_2025\"><\/span>5 Important Things You Should Know About Shopify Discounts in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating discounts is very straightforward, but you should always employ strategies that will be beneficial to your store.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-multiple-discounts\"><span class=\"ez-toc-section\" id=\"1_Multiple_Discounts\"><\/span><strong>1. Multiple Discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As much as I love the native Shopify app, there are still limitations on some features, like the ability to create multiple discounts. However, this can be easily overcome by using the <a href=\"https:\/\/apps.shopify.com\/discount-manager\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shopify bulk discount app<\/a>. This app allows you to create as many discounts as you want and also provides other features like automated discount emails and scheduling.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/8DqYQgSj5g2VZgDcqWpKa1zceuVoa5Gg13DfVE5LYqQcTXJvzbhEh07dEx7UG3dSc7Frcmifb48mzHFaJpmZrzSzLpwmRXXs73E4BtcfeIiZGPmwOvvx1eB01ci_lpAAT_uE8DuTEapca_Pn5Ym_WhNtVN9f_M1OgA7t1u_uicJ-oOND9dLI9c__F66ILg\" alt=\"shopify discounts \"\/><\/figure>\n\n\n\n<p>This app also comes with a Flash Sale feature and Countdown Timer, which are great for running limited-time sales and promotions.<\/p>\n\n\n\n<p><a href=\"https:\/\/amai.com\/setup-discounts-on-multiple-items-shopify\/\">Setting up multiple discounts<\/a> is great for stores that want to offer different deals for different products or product categories. For example, you could have a 10% discount on all t-shirts and a 20% discount on all shoes. This strategy can be used to increase the average order value of your store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-discount-timing\"><span class=\"ez-toc-section\" id=\"2_Discount_Timing\"><\/span><strong>2. Discount Timing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The timing of your discounts is also important. If you want to generate a sense of urgency, then offering a discount for a limited time can be effective. This could be in the form of a flash sale or a countdown timer on your website.<\/p>\n\n\n\n<p>Another strategy is to offer new customers a discount when they sign up for your newsletter. This helps to increase conversion rates and allows you to build a relationship with the customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-minimum-order-value\"><span class=\"ez-toc-section\" id=\"3_Minimum_Order_Value\"><\/span><strong>3. Minimum Order Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You will be asked to set a minimum order value when setting up your discount. This is the amount that needs to be spent in order for the discount to be applied.&nbsp;<\/p>\n\n\n\n<p>Adding a minimum order value is a great way to increase the average order value of your store. It also helps to ensure that customers are spending enough to make the discount worthwhile for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-quantity-or-volume-discounts\"><span class=\"ez-toc-section\" id=\"4_Quantity_or_Volume_Discounts\"><\/span><strong>4. Quantity or Volume Discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opposite to the minimum order value, you could also offer quantity or volume discounts. This is where the customer gets a discount for buying more than one of the same product.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/g3-DVkx2O5bjQXIHlbRaABcCUFcWzgV3INigo-XskD6ayIYsC3pcAaeLYkHbsJacAgvPgQn7ZgTI8Q5D5A-IK0CoCGX89RiiRO8z5rFabNvISzVlX904KacsgHDehyYicvn84agHhJ3CgFcaveMBFt6jQyWO29iHUWhDMoen-LMVVGaY-vT_kk9zHwcwbw\" alt=\"setup shopify discounts\"\/><\/figure>\n\n\n\n<p>For example, you could offer a 10% discount for every two products that are purchased. This is a great way to clear excess stock or encourage customers to buy in bulk.<\/p>\n\n\n\n<p>You can use the <a href=\"https:\/\/apps.shopify.com\/pricing-by-quantity\">Shopify Volume Discounts app<\/a> to easily set up quantity discounts. It&#8217;s very customizable and also allows you to offer discounts based on the total weight of the order. Choose from Tiered Pricing, BOGO, or mix-and-match offers. This is a great way to encourage customers to buy more than one product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-sales-channels\"><span class=\"ez-toc-section\" id=\"5_Sales_Channels\"><\/span><strong>5. Sales Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The final thing to consider is which sales channels you want to offer your discount on. By default, Shopify discounts can be applied to orders made through your online store, POS system, or mobile app.&nbsp;<\/p>\n\n\n\n<p>You can also choose to Offer a Discount Only in Your Online Store. This is useful if you have only available online products and don&#8217;t want to give customers the impression that they can get the same discount in-store.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-discounts-matter\"><span class=\"ez-toc-section\" id=\"Why_Do_Discounts_Matter\"><\/span><strong>Why Do Discounts Matter?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Discounts are a powerful marketing tool that can be used to increase sales, encourage customer loyalty, and clear excess stock. In fact, a study found that discounts of between 10 and 20 percent resulted in a <a href=\"https:\/\/www.skupos.com\/blog\/optimizing-discounts\/#:~:text=Products%20that%20are%20discounted%20between,discounted%20between%200%2D10%25.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7% gain in revenue and a 28% increase<\/a> in unit sales.<\/p>\n\n\n\n<p>Here are some of its benefits when executed correctly:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-helps-to-increase-sales-during-slow-periods\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Helps_to_increase_sales_during_slow_periods\"><\/span><strong>\u2705 Helps to increase sales during slow periods<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is obvious, but discounts help <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase dropshipping sales<\/a> and encourage customers to purchase during slow periods. This is especially beneficial for businesses that are new or seasonal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-encourage-customer-loyalty\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Encourage_customer_loyalty\"><\/span><strong>\u2705 Encourage customer loyalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customers who feel like they are getting a good deal are more likely to be loyal to your brand. Discounts can also help you build a relationship with your customers by incentivizing them to sign up for your newsletter or follow you on social media.<\/p>\n\n\n\n<p>It will then increase your engagement rate and encourage customers to leave positive reviews. This is one of the reasons why there are loyal following for some stores. Stores take care of their customers by giving them value for money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-clear-excess-stock\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Clear_excess_stock\"><\/span><strong>\u2705 Clear excess stock<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As much as I hate to admit it, sometimes businesses over-order products. This can lead to excess stock that is taking up valuable space in your store or warehouse. <\/p>\n\n\n\n<p>Offering discounts on these items is a great way to clear them out and make room for new products.<\/p>\n\n\n\n<p>Instead of sitting on excess stock, you can sell it at a discounted price and still make a profit. This is also an excellent opportunity to test out new products or product categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increase-average-order-value\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Increase_average_order_value\"><\/span>\u2705<strong> Increase average order value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Discounts can be used to encourage customers to spend more money in your store. You can do this by either setting a minimum order value for the discount or offering quantity discounts for buying multiple products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-drive-traffic-to-your-store\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Drive_traffic_to_your_store\"><\/span><strong>\u2705 Drive traffic to your store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you advertise your discounts on social media or Google Ads, then you can also use them to drive traffic to your store. It is a great way to increase brand awareness and reach new customers.<\/p>\n\n\n\n<p>Learn <a href=\"https:\/\/dropshipping.com\/article\/organic-traffic-for-dropshipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Increase Organic Traffic To Your Dropshipping Store<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-boosts-your-seo\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Boosts_your_SEO\"><\/span><strong>\u2705 Boosts your SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Discounts can also help to <a href=\"https:\/\/dropshipping.com\/article\/seo-for-dropshipping-stores\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost your SEO<\/a>. Because Google considers the percentage of discounted orders when ranking your store in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improves-customer-satisfaction\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Improves_customer_satisfaction\"><\/span><strong>\u2705 Improves customer satisfaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Discounts can improve customer satisfaction by giving them a good deal on the products they purchase. This is especially important for expensive items where customers are more likely to compare shops.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-helps-you-to-stand-out-from-the-competition\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Helps_you_to_stand_out_from_the_competition\"><\/span><strong>\u2705 Helps you to stand out from the competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In a crowded market, discounts can help you to stand out from the competition. They are also a great way to differentiate your business from online giants like Amazon.<\/p>\n\n\n\n<p>\ud83d\udc49 <em>Check out the <a href=\"https:\/\/dropshipping.com\/article\/shopify-spy-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 Best Shopify Spy Tools To Do Competitor Research.<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gives-you-an-insight-into-customer-behavior\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Gives_you_an_insight_into_customer_behavior\"><\/span><strong>\u2705 Gives you an insight into customer behavior<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Discounts can also give you an insight into customer behavior. This is because you can track which products are being purchased with the discount and what time of year they are being purchased. Insights can be used to <a href=\"https:\/\/dropshipping.com\/article\/shopify-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve your marketing strategy<\/a> and make better business decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, you can offer many different types of discounts to your customers. By using the tips in this guide, you can create discounts that will help to increase sales and encourage customers to buy more from your store.<\/p>\n\n\n\n<p>And finally, utilize apps from the Shopify app store to easily manage and create discounts for your store. <\/p>\n\n\n\n<p>Although Shopify already offers a great discount feature, there are still some limitations. These apps will help you to overcome these limitations and give you more control over your discounts.<\/p>\n","protected":false},"featured_media":1637445,"comment_status":"closed","ping_status":"closed","template":"","categories":[2473],"article-maturity":[2860],"class_list":["post-1615731","article","type-article","status-publish","has-post-thumbnail","hentry","category-guides","article-maturity-intermediate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setting Up Shopify Discounts: 5 Important Things You Should Know<\/title>\n<meta name=\"description\" content=\"Master Shopify discounts like a pro! Boost profits without sacrificing margins. 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