marketing tools<\/a> <\/strong>to help you grow your business.<\/p>\n\n\n\nPlus, the platform is also <\/em>an excellent option for more tech-savvy users and developers<\/strong>. Thus, this is because it offers the ability to edit the HTML and CSS <\/em>of your store. <\/p>\n\n\n\nThankfully, this gives you greater flexibility to customize and optimize your store to suit your business needs.<\/p>\n\n\n\n
Now, let’s dive into our BigCommerce Review.<\/p>\n\n\n\n
<\/span>What Are the Pros and Cons of BigCommerce?<\/span><\/h2>\n\n\n\n
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PROS<\/div>\n <\/div>\n
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\n Multichannel Sales Features<\/div>\n
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\n Great Customer Support<\/div>\n
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\n Highly Customizable<\/div>\n
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\n Great SEO<\/div>\n
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\n Impressive Security Features<\/div>\n
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CONS<\/div>\n <\/div>\n
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\n Free Themes can be difficult to edit<\/div>\n
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\n No multi-language support<\/div>\n
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\n Limited customization options<\/div>\n
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<\/span>\u2705 Pros<\/span><\/h3>\n\n\n\n\u27a1 Multichannel Sales Features<\/h4>\n\n\n\n With its multi-storefront capability, you can grow your brand by smoothly generating more storefronts for each part of your business. Also, you can manage multi-storefront from one location.<\/p>\n\n\n\n
What’s more, with configurable themes, currency, personalized transactional emails, custom pricing, unique product filtering options, and domain and SSL certificates, BigCommerce lets you minimize expenses, streamline operations, and expand into new markets.<\/p>\n\n\n\n
\u27a1 Great Customer Support<\/h4>\n\n\n\n BigCommerce provides superior support and services 24\/7 to answer all questions in less than two minutes.<\/p>\n\n\n\n
Thus, provides its users with onboarding teams to assist them with easily managing and launching their dropshipping store, as well as 24\/7 chat, email, and US-based phone support for technical difficulties. Also, there’s a Premium Services team.<\/p>\n\n\n\n
Plus, BigCommerce delivers a wealth of in-depth online resources through its help center and provides frequent updates from its leadership team.<\/p>\n\n\n\n
\u27a1 Highly Customizable<\/h4>\n\n\n\n This website builder has various customization options, like free and paid themes and templates, widgets, buttons, sections, landing pages, and more. Also, you can change their style fonts, photos, drag-and-drop elements, etc.<\/p>\n\n\n\n
\u27a1 Great Search Engine Optimization (SEO)<\/h4>\n\n\n\n BigCommerce includes the necessary HTML elements in its back-end code for your website, which improves your Search Engine Results Page (SERP) rating. <\/p>\n\n\n\n
In addition, your product page is designed to capture microdata from your customer’s behavior, which you can utilize to improve your dropshipping store.<\/p>\n\n\n\n
\u27a1 Impressive Security Features<\/h4>\n\n\n\n BigCommerce manages your dropshipping store’s security and hosting. It has hardware firewalls capable of detecting hacker activity. <\/p>\n\n\n\n
Also, the platform complies with the Payment Card Industry Data Security Standard (PCI DSS) and is kept up to date with the most recent security measures.<\/p>\n\n\n\n
<\/span>\u274cCons<\/span><\/h3>\n\n\n\n\u27a1 Free Themes can be difficult to edit<\/h4>\n\n\n\n Some of the Free BigCommerce themes can be difficult to edit<\/em>. For example, on the “Vault” theme it is difficult to remove the search bar, while on the ” Fortune” theme it can be difficult to hide the sidebar without resorting to adding some CSS.<\/p>\n\n\n\n\u27a1 No multi-language support<\/h4>\n\n\n\n BigCommerce is just available in English<\/em> and does not support any other languages.<\/p>\n\n\n\n\u27a1 Limited customization options<\/h4>\n\n\n\n BigCommerce has various customization options. However, they are limited due to the widget’s placement, colors, fonts, etc.<\/p>\n\n\n\n
<\/span>BigCommerce Review: Features<\/span><\/h2>\n\n\n\n<\/span>\ud83d\udd38 Store Design<\/strong><\/span><\/h3>\n\n\n\nIf you’re looking to build an online storefront that’s uniquely yours, BigCommerce has got you covered. With more than 200 paid and free themes available, as well as plenty of customization options, you can create a stunning storefront that truly represents your brand. <\/p>\n\n\n\n
And the best part? You don’t need to be a coding wizard to make it happen.<\/p>\n\n\n\nFirstly, BigCommerce’s intuitive drag-and-drop editor makes it easy to design your store from scratch, complete with widgets, carousels, and more. But if you do have coding chops, the possibilities for customization are virtually endless. <\/p>\n\n\n\n
Indeed, with the ability to access and manipulate every element of your storefront, you can let your creativity run wild.<\/p>\n\n\n\n
And the cherry on top? BigCommerce’s Store Design tool allows you to customize specific sections of your page in real time, giving you instant control over everything from background colors to logo positions.<\/p>\n\n\n\n
However, I will explain this in detail below in this BigCommerce Review.<\/p>\n\n\n\n
<\/span>\ud83d\udd38 Products<\/strong><\/span><\/h3>\n\n\n\nBigCommerce lets you sell physical, digital, and service-based products<\/strong>. Also, if you still don\u2019t have or do not know what you want to sell, they have a product list to choose from.<\/p>\n\n\n\nHowever, BigCommerce’s product management features are truly exceptional. With the ability to create up to 250 product options<\/strong> per item, you can provide your customers with a level of customization that truly sets your business apart. <\/p>\n\n\n\nBut that’s not all – BigCommerce takes it even further with a generous limit of up to 600 product variants per item.<\/strong><\/p>\n\n\n\nWhat does this mean for you? Essentially, product variants<\/em> are the number of different combinations of product options that you can offer. So, for example, if you’re selling vases, you could offer a small, pink vase as one variant, and a large, purple vase as another – the possibilities are endless.<\/p>\n\n\n\nAnd if you’re worried about managing all of those options, don’t be. BigCommerce makes it easy to set product options and organize your inventory into categories<\/strong> that make sense for your business.<\/p>\n\n\n\n<\/span>\ud83d\udd38 Built-in SEO tools<\/strong><\/span><\/h3>\n\n\n\nThe platform’s SEO tools are robust and easy to use. You can easily edit page titles, meta descriptions, and headers <\/strong>to optimize your pages for search engines. Plus, creating and changing product-specific URLs is a breeze.<\/p>\n\n\n\nFurthermore, BigCommerce’s responsive templates<\/strong> ensure that your site is optimized for all devices, which is key to adhering to Google’s SEO guidelines on web design. <\/p>\n\n\n\nIn addition, the platform even takes care of image optimization<\/strong> for you, ensuring that your images are sized correctly and load quickly – a crucial factor in improving page speed and ranking higher in search results.<\/p>\n\n\n\nAlso, SEO & Sharing option in the \u201cProducts\u201d section is actually what completes the process. Here, you can optimize your page URL<\/strong>, add a meta description<\/strong>, or opt for open graph sharing.<\/strong><\/p>\n\n\n\nBut BigCommerce’s SEO capabilities don’t stop there. The platform also features “Lazy Loading,”<\/strong> which ensures that your content and photos load quickly as your customers navigate or scroll through your site – yet another factor that can boost your search engine ranking.<\/p>\n\n\n\n<\/span>\ud83d\udd38 Multi-Channel Selling<\/strong><\/span><\/h3>\n\n\n\nBigCommerce is famous for its multi-channel selling. And, that\u2019s for a reason. This dropshipping platform lets you sell over various sales channels. <\/p>\n\n\n\n
Thus, BigCommerce makes it seamless with its intuitive integrations with Facebook, Amazon, eBay<\/strong>, and more. This means that not only will your inventory sync up across all platforms, but any changes made to product listings or titles automatically carry over to all channels.<\/p>\n\n\n\nHence, this eliminates the need for manual updates and streamlines your sales process, allowing you to focus on more important aspects of your business.<\/p>\n\n\n\n
But it doesn’t stop there. With Instagram<\/strong>, BigCommerce offers a way to enhance the user journey by displaying up to five products with detailed product views on your account.<\/p>\n\n\n\nAnd, for those looking to expand their reach even further, BigCommerce offers a Walmart Marketplace integration<\/strong> with an expedited application review process, allowing you to get started as quickly as possible.<\/p>\n\n\n\n<\/span>\ud83d\udd38 Payment Gateway Integrations<\/strong><\/span><\/h3>\n\n\n\nWhen it comes to accepting credit card payments on BigCommerce, you have two options<\/strong>. <\/p>\n\n\n\nThe first <\/em>and simplest option is to use the default payment gateway,<\/strong> Paypal powered by Braintree. This allows for an easy setup process and offers discounted credit card transaction rates that decrease as you move up the pricing tiers.<\/p>\n\n\n\n In the US, for instance, rates are: <\/p>\n\n\n\n
\nBigCommerce Standard: 2.59% + 49c<\/li>\n\n\n\n BigCommerce Plus: 2.35% + 49c<\/li>\n\n\n\n BigCommerce Pro: 2.05% + 49c<\/li>\n\n\n\n BigCommerce Enterprise: 2.05% + 49c<\/li>\n<\/ul>\n\n\n\nHowever, keep in mind that rates may differ in other countries.<\/p>\n\n\n\n
Alternatively, you can use a third-party payment processor<\/strong>, with around 60 payment gateways<\/em><\/strong> currently available depending on your country of operation. <\/p>\n\n\n\nSome of the available payment gateways here are:<\/p>\n\n\n\n
\nPayPal<\/li>\n\n\n\n Stripe<\/li>\n\n\n\n Square<\/li>\n\n\n\n Apple Pay<\/li>\n\n\n\n Amazon Pay<\/li>\n\n\n\n Adyen<\/li>\n<\/ul>\n\n\n\nAlso, please note <\/em><\/strong>that integrating a payment gateway with a hosted ecommerce solution like BigCommerce can sometimes be a bit of a lengthy process, requiring you to set up merchant accounts with your chosen provider and configure them to work with your store.<\/p>\n\n\n\n<\/span>\ud83d\udd38 Inventory management<\/strong><\/span><\/h3>\n\n\n\nBigCommerce is a big commerce because of this feature. Their unlimited data storage capabilities are a game-changer for businesses looking to scale. <\/p>\n\n\n\n
With the ability to store vast amounts of data, from product catalogs to customer data, the platform’s cloud-based SaaS architecture ensures that website loading times remain speedy and front-end operations remain unaffected, even with massive data loads. <\/p>\n\n\n\n
So, as you expand your business, you can be confident that BigCommerce’s robust data storage will keep up with your growth, making it a powerful tool in your arsenal.<\/p>\n\n\n\n
<\/span>\ud83d\udd38 Customer management<\/strong><\/span><\/h3>\n\n\n\nAnother extensive BigCommerce feature is customer management. Here you can also add new customers. Thus, you can save your customer’s personal information. What\u2019s more, you can organize your customers into groups. <\/p>\n\n\n\nThis is very helpful when creating marketing campaigns, or using email marketing. Thus, it is easier for you to target your audience and promote your products. Plus, you can also create and issue gift vouchers for specific customers from the \u201cOrder\u201d tab in your BigCommerce account.<\/p>\n\n\n\n
<\/span>\ud83d\udd38 Shipping Options<\/strong><\/span><\/h3>\n\n\n\nBigCommerce offers a plethora of shipping options<\/strong> to ensure you can deliver products to customers efficiently. <\/p>\n\n\n\nIts platform allows you to provide real-time shipping quotes, offer free shipping, <\/strong>and even print shipping labels <\/strong>with ease thanks to third-party integrations. <\/p>\n\n\n\nHowever, what sets BigCommerce apart is its all-in-one shipping service<\/strong>, which offers incredible discounts of up to 80%<\/em> off with USPS, DHL, and FedEx. Simply install the free BigCommerce Shipping app <\/em>to access these perks.<\/p>\n\n\n\nAdditionally, you can customize your shipping options by setting up different rules and methods:<\/strong><\/p>\n\n\n\n\nFree shipping rates<\/li>\n\n\n\n Flat rates<\/li>\n\n\n\n Price-based rates<\/li>\n\n\n\n Weight-based rates<\/li>\n\n\n\n In-store pickup<\/li>\n\n\n\n Real-time shipping rates from third-party carriers<\/li>\n<\/ul>\n\n\n\nUnlike other ecommerce platforms, which usually limit third-party real-time shipping rates to their most expensive plans, BigCommerce offers this feature across all its plans<\/strong>.<\/p>\n\n\n\n<\/span>\ud83d\udd38 Marketing tools<\/strong><\/span><\/h3>\n\n\n\nAs I already mentioned above, one of BigCommerce’s marketing tactics is its Built-in SEO feature. However, there are various others. So, let\u2019s see what else I got on this BigCommerce Review.<\/p>\n\n\n\n
Banners<\/h4>\n\n\n\n On BigCommerce you can create banners and promote your products, or deals. Thus, from the sidebar navigate to Marketing>Banners. And, here you can create your own banner.<\/p>\n\n\n\nAlso, you can choose where you want to place it and set up the date range.<\/p>\n\n\n\n
Promotions<\/h4>\n\n\n\nFurthermore, BigCommerce also enables you to make promotions or coupon promotions. Thus, you can specify your promotion rules, target customers, set-up date, currency, and more. <\/p>\n\n\n\nAbandoned cart emails<\/h4>\n\n\n\n BigCommerce’s abandoned cart feature is a powerful tool for businesses that want to recover lost sales. In fact, it enables you to identify shoppers who have halted their purchase midway and trigger automated reminder emails urging them to finalize the transaction.<\/p>\n\n\n\n
Unlike some of its competitors, BigCommerce allows you to send up to three automated reminder emails to visitors who have abandoned their carts, offering incentives like discount codes to encourage them to complete their purchases. <\/p>\n\n\n\nWhat\u2019s more, you can also take advantage of their abandon cart email templates. <\/p>\n\n\n\n