{"id":1648829,"date":"2024-06-11T21:14:54","date_gmt":"2024-06-11T21:14:54","guid":{"rendered":"https:\/\/dropshipping.com\/?post_type=article&#038;p=1648829"},"modified":"2025-03-04T14:28:24","modified_gmt":"2025-03-04T14:28:24","slug":"meta-ads-library","status":"publish","type":"article","link":"https:\/\/dropship.it\/article\/meta-ads-library\/","title":{"rendered":"How To Use Meta Ads Library To Spy And Beat Your Competitors"},"content":{"rendered":"\n<p>Are you curious about how to outsmart your competitors using their own strategies? Enter the Meta Ads Library\u2014a treasure trove of insights and inspiration.<\/p>\n\n\n\n<p>Ever wondered what ads your competitors are running? Or how they craft their marketing messages?<\/p>\n\n\n\n<p>In this article, I&#8217;ll unveil how you can leverage the Meta Ads Library to spy on and beat your competition. Get ready to unlock powerful tactics that could elevate your marketing game!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#What_Is_Facebook_Ads_Library\" title=\"What Is Facebook Ads Library?\">What Is Facebook Ads Library?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#How_To_Use_Facebook_Ads_Library_My_Step-By-Step_Guide\" title=\"How To Use Facebook Ads Library? (My Step-By-Step Guide)\">How To Use Facebook Ads Library? (My Step-By-Step Guide)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Step_1_%E2%80%93_Access_the_Meta_Ad_Library\" title=\"Step 1 &#8211; Access the Meta Ad Library\">Step 1 &#8211; Access the Meta Ad Library<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Step_2_%E2%80%93_Search_For_Ads\" title=\"Step 2 &#8211; Search For Ads\">Step 2 &#8211; Search For Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Step_3_%E2%80%93_Refine_Your_Search\" title=\"Step 3 &#8211; Refine Your Search\">Step 3 &#8211; Refine Your Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Step_4_%E2%80%93_See_Ad_Details\" title=\"Step 4 &#8211; See Ad Details\">Step 4 &#8211; See Ad Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Step_5_%E2%80%93_Check_on_Special_Ad_Categories\" title=\"Step 5 &#8211; Check on Special Ad Categories\">Step 5 &#8211; Check on Special Ad Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Step_6_%E2%80%93_Advanced_Searches_and_Tips\" title=\"Step 6 &#8211; Advanced Searches and Tips\">Step 6 &#8211; Advanced Searches and Tips<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#5_Strategic_Ways_To_Use_Meta_Ads_Library\" title=\"5 Strategic Ways To Use Meta Ads Library\">5 Strategic Ways To Use Meta Ads Library<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#1_Use_Facebook_Competitor_Ads_for_Inspiration\" title=\"1. Use Facebook Competitor Ads for Inspiration\">1. Use Facebook Competitor Ads for Inspiration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#2_Discover_Fresh_Ideas\" title=\"2. Discover Fresh Ideas\">2. Discover Fresh Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#3_Analyze_Your_Own_Ads\" title=\"3. Analyze Your Own Ads\">3. Analyze Your Own Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#4_Agency_Prospecting\" title=\"4. Agency Prospecting\">4. Agency Prospecting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#5_Check_Ad_Activity_and_Team_Size\" title=\"5. Check Ad Activity and Team Size\">5. Check Ad Activity and Team Size<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Things_To_Know_About_Meta_Ads_Delivered_to_the_European_Union\" title=\"Things To Know About Meta Ads Delivered to the European Union\">Things To Know About Meta Ads Delivered to the European Union<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#What_To_Do_When_Facebook_Ad_Library_Ad_Snapshot_URLs_are_Broken\" title=\"What To Do When Facebook Ad Library Ad Snapshot URLs are Broken?\">What To Do When Facebook Ad Library Ad Snapshot URLs are Broken?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-facebook-ads-library\"><span class=\"ez-toc-section\" id=\"What_Is_Facebook_Ads_Library\"><\/span>What Is Facebook Ads Library?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1732\" height=\"875\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/ads-library.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>If you&#8217;re diving into the world of digital marketing, you might have heard about the Meta Ads Library. But what exactly is it, and why should you care? Let&#8217;s break it down.<\/p>\n\n\n\n<p>The <strong>Meta Ads Library<\/strong>, formerly known as the <strong>Facebook Ads Library<\/strong>, is a powerful tool provided by Meta that offers transparency into the advertisements running across its platforms, including <a href=\"https:\/\/dropshipping.com\/article\/facebook-marketplace-dropshipping\/\"><strong>Facebook<\/strong><\/a> and <strong><a href=\"https:\/\/dropshipping.com\/article\/instagram-marketing-for-dropshipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/strong>.<\/p>\n\n\n\n<p>Essentially, it\u2019s a searchable database where you can <strong>see all the ads that are currently active<\/strong>, regardless of whether they\u2019re targeting you.<\/p>\n\n\n\n<p>So, why should you use it? First, for <strong><a href=\"https:\/\/dropshipping.com\/article\/best-facebook-ad-spy-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitor analysis<\/a><\/strong>. Want to know what your competitors are up to? The Ads Library lets you <strong>see their current ads, giving you insights into their strategies, creative approaches<\/strong>, and<strong> messaging.<\/strong><\/p>\n\n\n\n<p>It&#8217;s like having a sneak peek into their marketing playbook. Second, it&#8217;s <strong>great for inspiration and ideas<\/strong>. Also, you can see who\u2019s behind the ads, the money spent, and how they&#8217;re being targeted. Additionally, it aids in<strong> performance benchmarking<\/strong>.<\/p>\n\n\n\n<p>As you can see, there&#8217;s a lot to learn and take advantage of here. It&#8217;s more than just a library, right? <\/p>\n\n\n\n<p>Therefore, let\u2019s learn how to use the Meta Ads library!<\/p>\n\n\n\n<p><em>\ud83d\udc49Read about about&nbsp;<a href=\"https:\/\/dropshipping.com\/article\/facebook-ads-for-dropshipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads for dropshipping<\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-facebook-ads-library-my-step-by-step-guide\"><span class=\"ez-toc-section\" id=\"How_To_Use_Facebook_Ads_Library_My_Step-By-Step_Guide\"><\/span>How To Use Facebook Ads Library? (My Step-By-Step Guide)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>\ud83d\udc49<\/em> <em>Discover the <a href=\"https:\/\/dropshipping.com\/article\/get-paid-to-watch-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 22 Ways To Get Paid To Watch Videos In 2025 + Tips &amp; Tricks<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-access-the-meta-ad-library\"><span class=\"ez-toc-section\" id=\"Step_1_%E2%80%93_Access_the_Meta_Ad_Library\"><\/span>Step 1 &#8211; Access the Meta Ad Library<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, visit the Meta Ad Library by going to <a href=\"https:\/\/www.facebook.com\/ads\/library\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ads\/library\/<\/a>.<\/p>\n\n\n\n<p>Here, you&#8217;ll be presented with a <strong>search bar<\/strong> and <strong>options to select your location <\/strong>and<strong> ad category<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-search-for-ads\"><span class=\"ez-toc-section\" id=\"Step_2_%E2%80%93_Search_For_Ads\"><\/span>Step 2 &#8211; Search For Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the Meta ad Library Search section, you should <strong>choose a location, select an ad category (if it isn\u2019t applicable, choose All Ads), <\/strong>and <strong>type in a keyword<\/strong>. This will help you find the ads relevant to your search.<\/p>\n\n\n\n<p>Once you&#8217;ve <strong>set your location<\/strong>, the next step involves <strong>choosing an ad category<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1713\" height=\"729\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Also, options include &#8220;All Ads,&#8221; &#8220;Issues, Elections, or Politics,&#8221; Properties, and more sensitive categories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1830\" height=\"867\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/2.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p><strong>In my opinion,<\/strong> for most searches, you should select <strong>All Ads<\/strong> to get a complete overview.<\/p>\n\n\n\n<p>When you&#8217;re ready to use the <strong>Facebook Ads Library<\/strong>, you can either type in the name of the <strong>brand or company<\/strong> you&#8217;re interested in or enter specific <strong>keywords<\/strong> related to the product or service you\u2019re searching for.<\/p>\n\n\n\n<p>This feature of the <strong>Meta Ads Library<\/strong> is especially useful for marketers who need to understand the <strong>competitive landscape<\/strong>. <\/p>\n\n\n\n<p><em>For example, if you&#8217;re researching ads for a new fitness product, you can search for related keywords to see what types of ads competitors are running and what strategies they are using.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-refine-your-search\"><span class=\"ez-toc-section\" id=\"Step_3_%E2%80%93_Refine_Your_Search\"><\/span>Step 3 &#8211; Refine Your Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Furthermore, to narrow down your results, you can <strong>apply various filters<\/strong>. You can <strong>select the language<\/strong> you prefer, either all languages or specific ones.<\/p>\n\n\n\n<p>For instance, for <strong>advertisers<\/strong>, choose all or select specific ones. Hence, you can <strong>use the search bar<\/strong> <strong>or go directly to the advertiser\u2019s Facebook page.<\/strong><\/p>\n\n\n\n<p><em>Thus, if you want to see ads from Gap, simply type &#8220;Gap&#8221; into the search bar and select the correct Facebook page. It&#8217;s important to ensure you select the main Facebook page for the most relevant results.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1700\" height=\"831\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/3.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>From there, navigate to the <strong>About section<\/strong>, then Page Transparency, click on <strong>See All<\/strong> and finally Go to <strong>Ad Library.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1858\" height=\"865\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/about-page-transparency4.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>You can also choose <strong>which platforms you want to see ads from<\/strong>, including Facebook, Instagram, Audience Network, and Messenger. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1841\" height=\"840\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/choose-platform.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>For <strong>media type<\/strong>, you can pick from images, memes, videos, or no image or video.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1854\" height=\"821\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/choose-media-type.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>You can filter by <strong>active status,<\/strong> selecting either active, inactive, or both. Lastly, set the impressions by date to define a start and end date for your search.<\/p>\n\n\n\n<p>Similarly, <strong>entering<\/strong> <strong>keywords<\/strong> can help you find specific types of ads or ad content, offering a more targeted approach to your research.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1824\" height=\"876\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/keyword.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-see-ad-details\"><span class=\"ez-toc-section\" id=\"Step_4_%E2%80%93_See_Ad_Details\"><\/span>Step 4 &#8211; See Ad Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1817\" height=\"920\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/AD-DETAIL1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Once you find the ad categories you are looking for or advertisers&#8217; ads, you can check in more detail.<\/p>\n\n\n\n<p>So, to get more information, click on See Ad Details. This section will provide you with specific details such as who paid for the ad (disclaimer), <strong>the estimated audience size<\/strong>, and the<strong> delivery metrics<\/strong>, including the amount spent and number of impressions.<\/p>\n\n\n\n<p>You will also see <strong>demographic details<\/strong> like <strong>age ranges, genders, <\/strong>and<strong> locations of the viewers<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1846\" height=\"865\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/AD-DETAIL3.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Additionally, you can find more information about the advertiser, including their spending and disclaimers for other ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-check-on-special-ad-categories\"><span class=\"ez-toc-section\" id=\"Step_5_%E2%80%93_Check_on_Special_Ad_Categories\"><\/span>Step 5 &#8211; Check on Special Ad Categories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to find ads from a particular advertiser, use the <strong>Special Ad Categories<\/strong> from the Meta Ads Library.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1830\" height=\"867\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/2.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Moreover, when looking for ads in special categories like Politics, Elections, or Social Issues, make sure to use the Special Ad Category filter. <\/p>\n\n\n\n<p>This will provide you with additional details that aren\u2019t available for other types of ads. Remember, these ads will remain visible in the library for seven years.<\/p>\n\n\n\n<p>For example, <strong>political ads<\/strong> offer extra filters such as Delivery by Region, Disclaimer, and Estimated Audience Size. Hence,  these filters help you get more detailed insights into the ad\u2019s performance and reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1901\" height=\"820\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/POLITICAL.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Also, the search results will show details including the Library ID, So you can <strong>check whether the ad is active or inactive, the date it started running, the platforms where it appeared, and the categories it falls under. <\/strong><\/p>\n\n\n\n<p>Moreover, you will get insights about<strong> the estimated audience size, the amount spent, <\/strong>and <strong>the number of impressions.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1876\" height=\"850\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/POLITICAL-ADS.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-advanced-searches-and-tips\"><span class=\"ez-toc-section\" id=\"Step_6_%E2%80%93_Advanced_Searches_and_Tips\"><\/span>Step 6 &#8211; Advanced Searches and Tips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To refine your search further, you can <strong>use quotes to search for exact phrases <\/strong>in ad copies. Combining multiple phrases can also narrow down your search results, making it easier to find specific ads.<\/p>\n\n\n\n<p>Moreover, you can <strong>save your searches<\/strong>, which allows you to quickly access them later. This feature is particularly useful for ongoing competitive analysis or monitoring specific trends.<\/p>\n\n\n\n<p>For advanced users, the Ads Library offers an <strong><a href=\"https:\/\/www.facebook.com\/ads\/library\/api\/\" target=\"_blank\" rel=\"noreferrer noopener\">API<\/a><\/strong> for customized searches and data extraction. This feature allows for more in-depth analysis and integration with other data tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1695\" height=\"627\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/api.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Additionally, the <strong>Branded Content Search<\/strong> feature helps you find posts and videos involving <a href=\"https:\/\/dropshipping.com\/article\/influencer-collaboration\/\">paid partnerships<\/a>, which is especially useful for those involved in<a href=\"http:\/\/Influencer Marketing For Dropshipping In 2024 \u2013 Beginner\u2019s Guide\" target=\"_blank\" rel=\"noreferrer noopener\"> influencer marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-strategic-ways-to-use-meta-ads-library\"><span class=\"ez-toc-section\" id=\"5_Strategic_Ways_To_Use_Meta_Ads_Library\"><\/span>5 Strategic Ways To Use Meta Ads Library<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ud83d\udc49 <em>Discover the <a href=\"https:\/\/dropshipping.com\/article\/competitor-ad-copy-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">13 Competitor Ad Copy Monitoring Strategies + How To Start Guide<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-facebook-competitor-ads-for-inspiration\"><span class=\"ez-toc-section\" id=\"1_Use_Facebook_Competitor_Ads_for_Inspiration\"><\/span>1. Use Facebook Competitor Ads for Inspiration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the most powerful uses of the <strong>Meta Ads Library<\/strong> is to <strong>monitor your competitors<\/strong>.<\/p>\n\n\n\n<p>To do this, simply go to the <strong>Ad Library<\/strong>, set your <strong>location<\/strong>, choose the <strong>ad category<\/strong>, and type in the <strong>business name<\/strong>.<\/p>\n\n\n\n<p>Remember, their ads will likely be linked to their <strong>Facebook page<\/strong> and will share the same name.<\/p>\n\n\n\n<p>From there, you can view <strong>all the ads<\/strong> they have run over the past seven years. Each ad is displayed as a card, which you can click on for more details.<\/p>\n\n\n\n<p>You can also use <strong>filters<\/strong> to find out more information about your competitors&#8217; ads.<\/p>\n\n\n\n<p>Using these filters, you can view a competitor\u2019s entire <strong>creative strategy<\/strong>, including text, images, and videos. You can also see what ads they ran in previous years, especially during <strong>holidays<\/strong> or <strong>promotional periods<\/strong>.<\/p>\n\n\n\n<p>For example, if you want to see how a clothing brand promotes their holiday sales, you can use the filters to find all their holiday ads from previous years.<\/p>\n\n\n\n<p>For example, I am <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-sunglasses-suppliers\/\" target=\"_blank\" rel=\"noreferrer noopener\">dropshipping sunglasses<\/a>. So, by searching for &#8220;<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=US&amp;view_all_page_id=308998183837&amp;sort_data%5bdirection%5d=desc&amp;sort_data%5bmode%5d=relevancy_monthly_grouped&amp;search_type=page&amp;media_type=all\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Warby Parker<\/a>,&#8221; I can view their ads for eyewear and other products. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1867\" height=\"875\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/warby.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>This not only gives me insight into their <a href=\"https:\/\/dropshipping.com\/article\/shopify-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategies<\/a> but also helps me identify trends and tactics that I can incorporate into my own campaigns.<\/p>\n\n\n\n<p><strong>My advice<\/strong>: Make sure to check multiple pages if a competitor has several to ensure you&#8217;re viewing the main page with the most ads.<\/p>\n\n\n\n<p>Hence, that\u2019s how I analyze Warby Parker\u2019s ideas about their videos that are going viral, catchy headings, targeting audience, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-discover-fresh-ideas\"><span class=\"ez-toc-section\" id=\"2_Discover_Fresh_Ideas\"><\/span>2. Discover Fresh Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Finding inspiration<\/strong> for your <a href=\"https:\/\/dropshipping.com\/article\/social-media-marketing-for-dropshipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook advertising strategy<\/a> is easy with the <strong>Facebook Ad Library<\/strong>. You can search by keyword or topic to discover new ideas.<\/p>\n\n\n\n<p>Start by <strong>typing a relevant keyword into the search bar instead of a specific brand name<\/strong>. This will show you <strong>how similar businesses are advertising<\/strong> their specials, promotions, new products, and more.<\/p>\n\n\n\n<p><em>For instance, typing in &#8220;bakery&#8221; will let you browse through numerous real ads from various bakeries. This can help you see how other local businesses are using Facebook to promote their products, announce new locations, and even hire staff.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1848\" height=\"873\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/bakery.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p><strong>If you need fresh ideas<\/strong> or are new to Facebook Ads, this method is a great way to see what other businesses are creating daily. It helps you <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-business-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">brainstorm new ideas<\/a> for your own social ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-analyze-your-own-ads\"><span class=\"ez-toc-section\" id=\"3_Analyze_Your_Own_Ads\"><\/span>3. Analyze Your Own Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When was the last time you evaluated your own Facebook and Instagram ads? The <strong>Facebook Ad Library<\/strong> can also be used to <strong>review your ad history.<\/strong><\/p>\n\n\n\n<p>Looking at your own results can highlight opportunities to refresh and optimize your ads. This way, you<strong> can see if you need to<\/strong> <strong>update your creative,<\/strong> <strong>vary your ad copy, test new calls to action<\/strong>, or <strong>feature a new product or service.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-agency-prospecting\"><span class=\"ez-toc-section\" id=\"4_Agency_Prospecting\"><\/span>4. Agency Prospecting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agencies can benefit from the <strong>Meta Ads Library<\/strong> when pitching to potential clients. <strong>Before reaching out to a prospect<\/strong>, you can use it <strong>to see if they are currently running any Facebook Ads<\/strong>.<\/p>\n\n\n\n<p>So, knowing whether they are running ads helps you tailor your pitch. If they are running ads, you can <strong>view their active campaigns to understand their main goals<\/strong>, calls to action, and areas for improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-check-ad-activity-and-team-size\"><span class=\"ez-toc-section\" id=\"5_Check_Ad_Activity_and_Team_Size\"><\/span>5. Check Ad Activity and Team Size<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can also see when your prospect last ran Facebook Ads. Hence,  understanding the timing of their ad campaigns can give you insights into their challenges or goals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1851\" height=\"869\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/tea-size.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>For example, if they run many ads around holidays, you know those are important times for their business.<\/p>\n\n\n\n<p>Additionally, the <strong>Meta Ad Library<\/strong> shows who is responsible for managing the page. Click the \u201c<strong>About<\/strong>\u201d button to see details about the business, including how many people manage the page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1882\" height=\"806\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/ad-acticity-team-size.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>For example, a local gym might have one person managing their page, while a large company like Gymshark has over 100 people dedicated to their Facebook campaigns worldwide.<\/p>\n\n\n\n<p>This information can help you understand how to approach your pitch and anticipate the level of stakeholder engagement needed.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Tip<\/strong>: Learn <a href=\"https:\/\/dropshipping.com\/article\/how-to-delete-ads-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Delete Ads On Facebook \u2013 Beginners Guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-things-to-know-about-meta-ads-delivered-to-the-european-union\"><span class=\"ez-toc-section\" id=\"Things_To_Know_About_Meta_Ads_Delivered_to_the_European_Union\"><\/span>Things To Know About Meta Ads Delivered to the European Union<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Due to <a href=\"https:\/\/dropshipping.com\/article\/legal-and-compilance-issues-when-dropshipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">legal and regulatory requirements<\/a>, all ads displayed in the European Union need an <strong><em>extra layer of transparency<\/em><\/strong>. Thus, I will give you an example by reviewing the <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=DE&amp;view_all_page_id=101978933230493&amp;sort_data[direction]=desc&amp;sort_data[mode]=relevancy_monthly_grouped&amp;search_type=page&amp;media_type=all\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DHL Facebook ads<\/a> for <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-in-germany\/\" target=\"_blank\" rel=\"noreferrer noopener\">Germany<\/a>.<\/p>\n\n\n\n<p>So, when you search for ads in these countries, you\u2019ll see additional details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1867\" height=\"843\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/eu1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Search Results Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Library ID<\/strong><\/li>\n\n\n\n<li><strong>Active or Inactive Status<\/strong><\/li>\n\n\n\n<li><strong>Start Date<\/strong><\/li>\n\n\n\n<li><strong>Platforms<\/strong><\/li>\n\n\n\n<li><strong>Multiple Versions Indicator<\/strong><\/li>\n\n\n\n<li><strong>Number of Ads Using the Same Creative and Text<\/strong><\/li>\n\n\n\n<li><strong>Meta Ad Library<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Plus, if you want to get more information, you can click <strong>\u201cSee Summary Details\u201d<\/strong> to view a summary page with all related ads. Also, click <strong>\u201cSee Ad Details\u201d<\/strong> on any ad for further breakdowns.<\/p>\n\n\n\n<p>Moreover, the European Union Transparency includes data about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location, Age, and Gender Targeting<\/strong>: Specific details on who the ads are targeting.<\/li>\n\n\n\n<li><strong>Total Reach<\/strong>: Number of people reached in the EU, broken down by country, gender, and age.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1864\" height=\"818\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/eu2.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p><strong>About the Advertiser:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1875\" height=\"757\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/eU3.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Ads in the European Union must disclose the <strong>beneficiary<\/strong> (who benefits from the ad) and the <strong>payer<\/strong> (who pays for the ad). Often, this is the same entity.<\/p>\n\n\n\n<p><strong>Beneficiary and Payer:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1889\" height=\"799\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2024\/06\/EU4.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>Basic details about the company running the ads.<\/p>\n\n\n\n<p>Moreover, for ads outside the European Union, you\u2019ll get an overview of active and inactive ads, but that\u2019s about it.<\/p>\n\n\n\n<p>So, in this Meta ads Library, you won\u2019t see details on spending, estimated audience size, audience breakdown, and more. It\u2019s mostly just the ad itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-do-when-facebook-ad-library-ad-snapshot-urls-are-broken\"><span class=\"ez-toc-section\" id=\"What_To_Do_When_Facebook_Ad_Library_Ad_Snapshot_URLs_are_Broken\"><\/span>What To Do When Facebook Ad Library Ad Snapshot URLs are Broken?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;ve figured out how to use cURL on Terminal, you might be familiar with <strong>entering cURL queries with specific parameters<\/strong>. <\/p>\n\n\n\n<p>Thus, here&#8217;s a breakdown of what happens: \ud83d\udc47<\/p>\n\n\n\n<p><em>So, when you enter a cURL query in Terminal, you specify the URL and any necessary parameters to fetch data from a server. For example, you might be querying the Facebook Ad Library API to retrieve information about ads.<\/em><\/p>\n\n\n\n<p><em>The server responds with a block of text, often in JSON format, which includes details such as the ad ID, ad snapshot URL, and ad delivery start time.<\/em><\/p>\n\n\n\n<p>This text can be large and un-indented, making it hard to read directly in Terminal. Also, a common issue is that the ad snapshot URLs provided in the response might not work.<\/p>\n\n\n\n<p>Therefore, if you&#8217;ve encountered issues with broken ad snapshot URLs from the Facebook Ad Library API, you&#8217;re not alone.<\/p>\n\n\n\n<p>Many users experience this problem when querying ad data using tools like cURL in Terminal.<\/p>\n\n\n\n<p>Thus, here&#8217;s a step-by-step guide to resolving this issue by exporting the JSON results and processing them in R:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-install-the-rjson-package-in-r\">1. Install the rjson Package in R:<\/h4>\n\n\n\n<p>First, ensure you have the rjson package installed in R. This package allows you to read JSON data and convert it into R objects.<\/p>\n\n\n\n<p><strong>R<\/strong><\/p>\n\n\n\n<p><strong>install.packages(&#8220;rjson&#8221;)<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-load-the-rjson-library\">2. Load the rjson Library:<\/h4>\n\n\n\n<p>Load the package into your R session to start using its functions.<\/p>\n\n\n\n<p><strong>library(&#8220;rjson&#8221;)<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-read-and-convert-json-data\">3. Read and Convert JSON Data:<\/h4>\n\n\n\n<p>Use the fromJSON function to read your JSON results file and convert it into an R list.<\/p>\n\n\n\n<p><strong>result &lt;- fromJSON(file = &#8220;myresults.json&#8221;)<\/strong><\/p>\n\n\n\n<p><strong>print(result)<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-convert-json-to-data-frame\">4. Convert JSON to Data Frame:<\/h4>\n\n\n\n<p>Transform the JSON data into a data frame for easier manipulation and analysis.<\/p>\n\n\n\n<p><strong>json_data_frame &lt;- as.data.frame(result)<\/strong><\/p>\n\n\n\n<p><strong>print(json_data_frame)<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-check-and-format-urls\">5. Check and Format URLs:<\/h4>\n\n\n\n<p>Inspect the data frame to verify that the ad snapshot URLs are correctly formatted. If necessary, ensure the URLs match the required structure:<\/p>\n\n\n\n<p><strong>json_data_frame$url &lt;- paste0(&#8220;https:\/\/www.facebook.com\/ads\/archive\/render_ad\/?id=&#8221;, json_data_frame$id, &#8220;&amp;access_token=YOUR_ACCESS_TOKEN&#8221;)<\/strong><\/p>\n\n\n\n<p>By following these steps, you can ensure that your ad snapshot URLs are properly formatted and functional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using the Meta Ads Library can significantly boost your competitive edge in digital marketing. By exploring your competitors&#8217; ad strategies, you gain valuable insights into their creative approaches and messaging.<\/p>\n\n\n\n<p>My advice is to regularly monitor this tool, not just for spying, but for continuous learning and inspiration.<\/p>\n\n\n\n<p>Thus, using the Meta ads library you can understand your competition, find fresh ad ideas, and benchmark your own performance.<\/p>\n","protected":false},"featured_media":1648904,"comment_status":"closed","ping_status":"closed","template":"","categories":[2469],"article-maturity":[2859],"class_list":["post-1648829","article","type-article","status-publish","has-post-thumbnail","hentry","category-marketing","article-maturity-beginners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Meta Ads Library To Spy And Beat Your Competitors<\/title>\n<meta name=\"description\" content=\"Discover your competitors&#039; ad strategies with the Meta Ads Library. Learn how to gain insights &amp; boost your marketing campaigns effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dropship.it\/article\/meta-ads-library\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Meta Ads Library To Spy And Beat Your Competitors\" \/>\n<meta property=\"og:description\" content=\"Find the latest news and trends in the dropshipping industry. 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