{"id":3548,"date":"2024-04-09T06:54:33","date_gmt":"2024-04-09T06:54:33","guid":{"rendered":"https:\/\/dropshipping.com\/?post_type=article&#038;p=3548"},"modified":"2024-04-09T18:51:03","modified_gmt":"2024-04-09T18:51:03","slug":"upselling-and-cross-selling-when-dropshipping","status":"publish","type":"article","link":"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/","title":{"rendered":"The Guide To Upselling and Cross-Selling When Dropshipping"},"content":{"rendered":"\n<p>Upselling and cross-selling when dropshipping are two great sales methods that allow you to increase your revenue and <a href=\"https:\/\/dropshipping.com\/article\/customer-service-for-dropshipping\/\" target=\"_blank\" rel=\"noopener\">customer retention<\/a>. <\/p>\n\n\n\n<p>They are responsible for introducing new products to existing audiences and giving your customers the best experience possible.<\/p>\n\n\n\n<p>You may be wondering why cross-selling and upselling are important, well, here are the reasons &#8220;why&#8221;, in-depth explanations, and the best practices you can still for your store.<\/p>\n\n\n\n<p>Let&#8217;s dive in.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#What_Is_Upselling\" title=\"What Is Upselling?&nbsp;\">What Is Upselling?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#What_Is_Cross-Selling\" title=\"What Is Cross-Selling?\">What Is Cross-Selling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#What_Are_The_Benefits_of_Upselling_and_Cross-Selling_When_Dropshipping\" title=\"What Are The Benefits of Upselling and Cross-Selling When Dropshipping?\">What Are The Benefits of Upselling and Cross-Selling When Dropshipping?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9C%85_Increases_Order_Size\" title=\"\u2705 Increases Order Size\">\u2705 Increases Order Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9C%85_Product_Promotion\" title=\"\u2705 Product Promotion\">\u2705 Product Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9C%85_Higher_Conversion_Rates\" title=\"\u2705 Higher Conversion Rates\">\u2705 Higher Conversion Rates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#Why_Are_Upselling_and_Cross-Selling_Important\" title=\"Why Are Upselling and Cross-Selling Important?&nbsp;\">Why Are Upselling and Cross-Selling Important?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9C%85_Revenue\" title=\"\u2705 Revenue&nbsp;\">\u2705 Revenue&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9C%85_Customer_ValueLoyalty\" title=\"\u2705 Customer Value\/Loyalty&nbsp;\">\u2705 Customer Value\/Loyalty&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9C%85_Return_on_Investment\" title=\"\u2705 Return on Investment&nbsp;\">\u2705 Return on Investment&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#What_are_the_Main_Strategies_for_e-commerce_stores\" title=\"What are the Main Strategies for e-commerce stores?\">What are the Main Strategies for e-commerce stores?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9E%A1_Suggesting_Premium_Products_and_Services\" title=\"\u27a1 Suggesting Premium Products and Services\">\u27a1 Suggesting Premium Products and Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#Complementary_Products\" title=\"Complementary Products\">Complementary Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9E%A1_Product_Bundles\" title=\"\u27a1 Product Bundles\">\u27a1 Product Bundles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9E%A1_Showing_What_Others_Have_Bought\" title=\"\u27a1 Showing What Others Have Bought\">\u27a1 Showing What Others Have Bought<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9E%A1_Display_Reviews\" title=\"\u27a1 Display Reviews\">\u27a1 Display Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%E2%9E%A1_Special_Offers\" title=\"\u27a1 Special Offers\">\u27a1 Special Offers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#A_Few_Ways_to_Boost_Your_Sales_With_Upselling_and_Cross-Selling_When_Dropshipping\" title=\"A Few Ways to Boost Your Sales With Upselling and Cross-Selling When Dropshipping\">A Few Ways to Boost Your Sales With Upselling and Cross-Selling When Dropshipping<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#1_Upsell_and_Cross-Sell_Your_Product\" title=\"1. Upsell and Cross-Sell Your Product&nbsp;\">1. Upsell and Cross-Sell Your Product&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#2_Upselling_and_Cross-selling_During_Checkout\" title=\"2.&nbsp;Upselling and Cross-selling During Checkout\">2.&nbsp;Upselling and Cross-selling During Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#3_Post-Purchase\" title=\"3. Post-Purchase\">3. Post-Purchase<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#On-Site_and_Off-Site_Channels_You_Can_Use_for_Upselling_and_Cross-Selling\" title=\"On-Site and Off-Site Channels You Can Use for Upselling and Cross-Selling\">On-Site and Off-Site Channels You Can Use for Upselling and Cross-Selling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%F0%9F%94%B8_Homepage\" title=\"\ud83d\udd38 Homepage\">\ud83d\udd38 Homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%F0%9F%94%B8_Product_Page\" title=\"\ud83d\udd38 Product Page\">\ud83d\udd38 Product Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%F0%9F%94%B8_Shopping_Carts\" title=\"\ud83d\udd38 Shopping Carts\">\ud83d\udd38 Shopping Carts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%F0%9F%94%B8_Facebook\" title=\"\ud83d\udd38 Facebook\">\ud83d\udd38 Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%F0%9F%94%B8_Instagram\" title=\"\ud83d\udd38 Instagram&nbsp;\">\ud83d\udd38 Instagram&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#%F0%9F%94%B8_TikTok\" title=\"\ud83d\udd38 TikTok&nbsp;\">\ud83d\udd38 TikTok&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/dropship.it\/article\/upselling-and-cross-selling-when-dropshipping\/#Start_Upselling_and_Cross-selling_when_dropshipping\" title=\"Start Upselling and Cross-selling when dropshipping\">Start Upselling and Cross-selling when dropshipping<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-upselling\"><span class=\"ez-toc-section\" id=\"What_Is_Upselling\"><\/span><strong>What Is Upselling?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Upselling is encouraging customers to buy the same product but just with extra features. It is like subscribing to a plan but this time with premium services.<\/p>\n\n\n\n<p>An example would be if you are ordering a hamburger and they ask you if you want it small, medium, or large. It is the same product, just comes in a different size.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-cross-selling\"><span class=\"ez-toc-section\" id=\"What_Is_Cross-Selling\"><\/span><strong>What Is Cross-Selling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cross-selling is a sales tactic used to generate even more sales by offering a related product or another product that goes with the one you buy. This is your best opportunity to learn how to set up your <a href=\"https:\/\/dropshipping.com\/article\/e-commerce-sales-funnels\/\" target=\"_blank\" rel=\"noopener\">ecommerce sales funnel<\/a>.<\/p>\n\n\n\n<p>When cross-selling you are operating by this premise: if a customer buys something from you, then, it is easier to promote another product. <\/p>\n\n\n\n<p>Cross-selling can&#8217;t be used if you try promoting something that doesn&#8217;t go with the product you are selling, so avoid this at all costs.<\/p>\n\n\n\n<p>An example of cross-selling would be when you buy on Amazon, it also shows you a list of products that customers also bought.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"863\" height=\"322\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2021\/07\/Amazon.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-upselling-and-cross-selling-when-dropshipping\"><span class=\"ez-toc-section\" id=\"What_Are_The_Benefits_of_Upselling_and_Cross-Selling_When_Dropshipping\"><\/span><strong>What Are The Benefits of Upselling and Cross-Selling When Dropshipping?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both of these selling techniques are great ways of adding additional value to your customers. Here are the benefits of both cross-selling and up-selling:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increases-order-size\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Increases_Order_Size\"><\/span>\u2705 <strong>Increases Order Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Because cross-selling and up-selling are all about offering something extra, many customers won&#8217;t think twice about buying what you offer. <\/p>\n\n\n\n<p>If done right, your order size will increase really easily. It is the same logic when you go to McDonald&#8217;s and they ask you &#8220;do you want fries with that&#8221;? Pretty convincing!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-promotion\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Product_Promotion\"><\/span>\u2705 <strong>Product Promotion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether you are up-selling or cross-selling, your product is getting more exposure. Customers will start paying more attention to the product you are selling.<\/p>\n\n\n\n<p>You always want to pay close attention to what the customer&#8217;s buying habits are so you can take advantage of cross-selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-higher-conversion-rates\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Higher_Conversion_Rates\"><\/span>\u2705 <strong>Higher Conversion Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conversion rates count after your customer already bought a product and left a good review about your product. <\/p>\n\n\n\n<p>Cross-selling and up-selling help increase the customer buying experience so this also means your conversion rates will go up along with it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-upselling-and-cross-selling-important\"><span class=\"ez-toc-section\" id=\"Why_Are_Upselling_and_Cross-Selling_Important\"><\/span><strong>Why Are <\/strong><strong>Upselling and <\/strong><strong>Cross-Selling Important?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both these amazing sales tactics are a great way of differing from your competitors and increasing the shopping experience of your customer.<\/p>\n\n\n\n<p>It also directly impacts your <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-profit-margin-and-pricing\/\" target=\"_blank\" rel=\"noopener\">revenue and profit margins generated from your dropshipping store<\/a>. Here are a few reasons why both upselling and cross-selling are important:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revenue\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Revenue\"><\/span>\u2705 <strong>Revenue&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Revenue is highly affected by these sales tactics. It is because your product promotion is at maximum level and gets more revenue than expected.<\/p>\n\n\n\n<p>It doesn&#8217;t have to mean you are selling to more customers but selling more value to your loyal customers.<\/p>\n\n\n\n<p>Cross-selling and upselling can also increase customer loyalty because you can offer personalized shopping experiences. <\/p>\n\n\n\n<p>Once, you gain customer trust, then revenues go up through cross-selling and upselling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-value-loyalty\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Customer_ValueLoyalty\"><\/span>\u2705 <strong>Customer Value\/Loyalty&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is where you distinguish the new and loyal customers. The overall lifetime value of the customer increases.<\/p>\n\n\n\n<p>Every time a customer comes back to buy something, they will know that you will offer them premium services or an extra recommendation while others may not.<\/p>\n\n\n\n<p>When customers feel like they are treated well and have a better shopping experience, then they also become loyal customers.<\/p>\n\n\n\n<p>This is where you differ from the competitors and where you are getting customer retention from long-term customers.<\/p>\n\n\n\n<p>According to a study done by Harvard Business Review, it showed that only a slight increase in customer retention (loyalty) means that revenue can increase from around 20% to <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">almost 100%<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-return-on-investment\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Return_on_Investment\"><\/span>\u2705 <strong>Return on Investment&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>New customers come and go. You never know if they will always buy more products or never ever come back again. That is why you should focus more on the customers you already have.<\/p>\n\n\n\n<p>That is exactly what upselling and cross-selling do. Long-term customers give a <a href=\"https:\/\/dropshipping.com\/article\/wholesale-or-dropshipping\/\" target=\"_blank\" rel=\"noopener\">better return on investment<\/a> in comparison to customers who buy once and never again.<\/p>\n\n\n\n<p>These 2 sales tactics are firmly focused on providing the highest value for long-term customers, exactly what your dropshipping store needs!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-main-strategies-for-e-commerce-stores\"><span class=\"ez-toc-section\" id=\"What_are_the_Main_Strategies_for_e-commerce_stores\"><\/span>What are the Main Strategies for e-commerce stores?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s find out what upselling and cross-selling when dropshipping are best at doing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suggesting-premium-products-and-services\"><span class=\"ez-toc-section\" id=\"%E2%9E%A1_Suggesting_Premium_Products_and_Services\"><\/span>\u27a1 <strong>Suggesting Premium Products and Services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Upselling is responsible for trying to get you to buy the same product with premium services. Give your customer 3 options and check if they are willing to pay a few hundred more dollars for much better features.<\/p>\n\n\n\n<p>Keep in mind that if those extra features don&#8217;t really matter, you won&#8217;t be selling.<\/p>\n\n\n\n<p>When trying to upsell them, try highlighting or mentioning the differences between the product. <\/p>\n\n\n\n<p>That way, the customer can distinguish what you are trying to upsell. Those who may not be aware of the product they are buying too much, may not even realize the difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-complementary-products\"><span class=\"ez-toc-section\" id=\"Complementary_Products\"><\/span><strong>Complementary Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you buy a PC without a monitor, cross-selling complementary products suggest a monitor with the PC too.<\/p>\n\n\n\n<p>Maybe you are buying a phone, and you suggest a phone case with it. That is the power of cross-selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-bundles\"><span class=\"ez-toc-section\" id=\"%E2%9E%A1_Product_Bundles\"><\/span>\u27a1 <strong>Product Bundles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Product bundles are selling multiple items in a single purchase. They are made with something to add just like complimentary products.<\/p>\n\n\n\n<p>You are buying a video game from a series, and you may see a trilogy offer to buy 3 games in 1. That is cross-selling with bundles.<\/p>\n\n\n\n<p>Here you can learn more: <a href=\"https:\/\/dropshipping.com\/article\/video-games-dropshipping\/\" target=\"_blank\" rel=\"noopener\">How to Start Dropshipping Video Games<\/a>?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-showing-what-others-have-bought\"><span class=\"ez-toc-section\" id=\"%E2%9E%A1_Showing_What_Others_Have_Bought\"><\/span>\u27a1 <strong>Showing What Others Have Bought<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Frequently used by Amazon. You can try incorporating this strategy in your dropshipping store.<\/p>\n\n\n\n<p>After your customer buys a certain product, they will be shown what other customers buy the most from that specific niche. A great way of cross-selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-display-reviews\"><span class=\"ez-toc-section\" id=\"%E2%9E%A1_Display_Reviews\"><\/span>\u27a1 <strong>Display Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Showing product reviews can be a great way of increasing trust. This also works for upselling and cross-selling strategies. <\/p>\n\n\n\n<p>If a customer buys a product, and gets shown additional features or recommended another product with great reviews, their mind will automatically believe that the product is good.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-special-offers\"><span class=\"ez-toc-section\" id=\"%E2%9E%A1_Special_Offers\"><\/span><strong>\u27a1 Special Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can try offering upselling and cross-selling with limited special offers.<\/p>\n\n\n\n<p>It will create an urge to buy and a sense that the customer is saving money in this period of time. You can try mentioning time periods when you offer special offers so you also get a better return rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-few-ways-to-boost-your-sales-with-upselling-and-cross-selling-when-dropshipping\"><span class=\"ez-toc-section\" id=\"A_Few_Ways_to_Boost_Your_Sales_With_Upselling_and_Cross-Selling_When_Dropshipping\"><\/span><strong>A Few Ways to Boost Your Sales With Upselling and Cross-Selling When Dropshipping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to Oberlo, you have only 3 chances to upsell or cross-sell your product, and they are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Before a purchase<\/strong><\/li>\n\n\n\n<li><strong>At checkout <\/strong><\/li>\n\n\n\n<li><strong>Post-purchase<\/strong><\/li>\n<\/ul>\n\n\n\n<p>To make sure you get everything right, we came up with a few ways to boost your sales with these 2 selling tactics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-upsell-and-cross-sell-your-product\"><span class=\"ez-toc-section\" id=\"1_Upsell_and_Cross-Sell_Your_Product\"><\/span><strong>1. Upsell and Cross-Sell Your Product&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dell.com\/en-us\/shop\/dell-laptops\/sr\/laptops\/alienware-laptops\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dell<\/a> provides a good example of upselling on their page when you go to purchase a laptop or any other product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"702\" height=\"822\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2021\/07\/Dell-product-page.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>By presenting <a href=\"https:\/\/dropshipping.com\/article\/find-products-for-dropshipping-in-2021\/\" target=\"_blank\" rel=\"noopener\">products similar to this<\/a>, customers can easily distinguish what differs from the same laptop with different features.<\/p>\n\n\n\n<p>This is a clear upselling strategy by Dell. Upsells are always presented by comparisons, the only thing that differs between them is the features.<\/p>\n\n\n\n<p>Here is another Amazon example of cross-selling. Recommendations are given below that show what is related to the product you are buying.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1791\" height=\"915\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2021\/07\/Amazon-cross-selling.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>According to research done by practical e-commerce, it showed that <a href=\"https:\/\/www.practicalecommerce.com\/study-personalized-recommendations-produce-4-times-conversions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">26% of stores&#8217; revenue<\/a> accounts for product recommendations. That shows the real power of cross-selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-upselling-and-cross-selling-during-checkout\"><span class=\"ez-toc-section\" id=\"2_Upselling_and_Cross-selling_During_Checkout\"><\/span>2.&nbsp;<strong>Upselling and Cross-selling During Checkout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Below, you will see another example of the Alienware laptop checkout process by Dell. Where it says &#8220;customize&#8221; and then &#8220;more info&#8221;, that is the upselling strategy Dell is doing at the checkout process.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1120\" height=\"725\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2021\/07\/Alienware-upselling.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p>During the checkout process, when you click &#8220;add to cart&#8221;, Dell will also offer you compatible essentials for your laptop that you may need.<\/p>\n\n\n\n<p>This is cross-selling after you add the product to the cart.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"922\" height=\"786\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2021\/07\/Alienware-cross-selling.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-post-purchase\"><span class=\"ez-toc-section\" id=\"3_Post-Purchase\"><\/span><strong>3. Post-Purchase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Post-purchase offers usually involve a discount on the next product you buy or a free item that may go along with the product.<\/p>\n\n\n\n<p>Every dropshipping store has a different method of offering it, but sometimes they don&#8217;t work from the first purchase. It may happen after you have been a loyal customer, or after you made a few purchases from their site.<\/p>\n\n\n\n<p>Cross-selling and upselling after purchases are made may be one of the best promotions done since customers love discounts and coupons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-on-site-and-off-site-channels-you-can-use-for-upselling-and-cross-selling\"><span class=\"ez-toc-section\" id=\"On-Site_and_Off-Site_Channels_You_Can_Use_for_Upselling_and_Cross-Selling\"><\/span>On-Site and Off-Site Channels You Can Use for Upselling and Cross-Selling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many channels you can use for upselling and cross-selling when dropshipping. The most effective on-site ones are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-homepage\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Homepage\"><\/span>\ud83d\udd38 <strong>Homepage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A homepage is one of the most important pages for selling. Especially, when a newcomer is visiting your site, that is when they decide if they want to continue shopping or not.<\/p>\n\n\n\n<p>Product recommendations and upselling are more than welcomed on homepages. They give great first impressions about your site!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-page\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Product_Page\"><\/span>\ud83d\udd38 <strong>Product Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just after a visit to your homepage, customers will check out your <a href=\"https:\/\/dropshipping.com\/article\/shopify-landing-page-examples\/\" target=\"_blank\" rel=\"noopener\">Shopify landing page<\/a>. This is where you can use the sales tactic to increase revenues to the highest point possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shopping-carts\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Shopping_Carts\"><\/span>\ud83d\udd38 <strong>Shopping Carts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The customer buying journey ends at the shopping cart so also make sure you are paying close attention to how you upsell and cross-sell at the shopping cart. It is one of the 3 major forms of converting on a website.<\/p>\n\n\n\n<p>According to a study done by Insider, <a href=\"https:\/\/www.businessinsider.com\/e-commerce-report-shows-returning-customers-are-more-valuable-than-new-ones-2016-3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">97 out of 100<\/a> people from first-time visitors will leave your website without buying anything. That is why when this happens, we pay attention to <strong>off-site channels.\u00a0<\/strong>Here are a few off-site channels you can use to promote your upselling and cross-selling strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Facebook\"><\/span>\ud83d\udd38 <strong>Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook is a great dropshipping social media platform. You can always use the Facebook ad library to promote upselling and cross-selling.<\/p>\n\n\n\n<p><a href=\"https:\/\/dodropshipping.com\/dropshipping-facebook-ad-examples\/\" target=\"_blank\" rel=\"noopener\">Facebook ads<\/a> allow you to show several photos in 1 ad. This is very useful when it comes to cross-selling. Display many ads in 1 and become a cross-selling expert on Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_Instagram\"><\/span><strong>\ud83d\udd38<\/strong> <strong>Instagram&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook and Instagram both work together in business. Without creating a business page on Facebook, you can&#8217;t function on Instagram.<\/p>\n\n\n\n<p>Instagram has over 1 billion users along with Facebook. Only these 2 platforms together are operating with 1\/5 of the world population.<\/p>\n\n\n\n<p>The cross-selling option on Instagram is by using product tags. You can link one product to another and inform your audience about it. There are many buyers on Instagram, so Instagram could also be one of your main channels for driving buyers to your site also.<\/p>\n\n\n\n<p>By using Instagram ads, you can sponsor your products on stories and on the Instagram search page. <\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/#:~:text=500%20million%20people%20use%20Instagram,an%20important%20channel%20for%20brands.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Over 500 million people<\/a> use Instagram stories daily with more than half of those people saying that they became more interested in a product after viewing it on stories or on the search page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tiktok\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%B8_TikTok\"><\/span>\ud83d\udd38 <strong>TikTok&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TikTok is a newer comer compared to Instagram and Facebook. The platform only allows video promotions so this can also be a good way of cross-selling and upselling. <\/p>\n\n\n\n<p>The best thing you can do is to do a video commercial about your product, recommending the product with additional features or other products.<\/p>\n\n\n\n<p>TikTok can be used as another alternative to Instagram and Facebook. It all depends on what product you are selling and your advertising strategy.<\/p>\n\n\n\n<p><em>Here we cover <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-marketing\/\" target=\"_blank\" rel=\"noopener\">the best Marketing practices for dropshipping stores<\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-upselling-and-cross-selling-when-dropshipping\"><span class=\"ez-toc-section\" id=\"Start_Upselling_and_Cross-selling_when_dropshipping\"><\/span><strong>Start Upselling and Cross-selling when dropshipping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cross-selling and upselling when dropshipping are definitely very underestimated sales tactics many drop shippers fail to use. <\/p>\n\n\n\n<p>Before you read this article, you maybe didn&#8217;t even know what they were until now. That is okay because we are here to give you the best marketing practices.<\/p>\n\n\n\n<p>Check our extended list of the best <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-sales-channels\/\" target=\"_blank\" rel=\"noopener\">dropshipping sales channels<\/a>.<\/p>\n\n\n\n<p>These 2 sales tactics both have to do with the customer journey map on learning the buying behaviors of customers. We wrote an entire article about this, check it out <a href=\"https:\/\/dropshipping.com\/article\/e-commerce-customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n\n\n<p>Happy up-selling and cross-selling.<\/p>\n","protected":false},"featured_media":1645247,"comment_status":"closed","ping_status":"closed","template":"","categories":[2469],"article-maturity":[2861],"class_list":["post-3548","article","type-article","status-publish","has-post-thumbnail","hentry","category-marketing","article-maturity-expert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Guide To Upselling and Cross-Selling When Dropshipping<\/title>\n<meta name=\"description\" content=\"Why cross-selling and upselling when dropshipping? 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