{"id":3630,"date":"2021-08-19T16:14:00","date_gmt":"2021-08-19T16:14:00","guid":{"rendered":"https:\/\/dropshipping.com\/?post_type=article&#038;p=3630"},"modified":"2025-03-04T15:00:39","modified_gmt":"2025-03-04T15:00:39","slug":"shopify-sms-marketing","status":"publish","type":"article","link":"https:\/\/dropship.it\/article\/shopify-sms-marketing\/","title":{"rendered":"7 Reasons to Try Shopify SMS Marketing For Dropshipping"},"content":{"rendered":"<p><img width=\"1920\" height=\"1281\" src=\"https:\/\/prod-dropshipping-s3.s3.fr-par.scw.cloud\/2021\/08\/digital-marketing-1433427_1920.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/p>\n<p><a href=\"https:\/\/dropshipping.com\/article\/abandoned-carts-for-shopify\/\" target=\"_blank\" rel=\"noopener\">Decreasing the number of abandoned carts<\/a> is a huge challenge for every drop shipper.<\/p>\n<p>You wouldn&#8217;t be surprised how much money e-commerce stores lose just from abandoned carts.<\/p>\n<p>Recent research done by <a href=\"https:\/\/www.businessinsider.com\/shopping-cart-abandonment-merchants-now-leave-46-trillion-on-the-table-and-mobile-is-making-the-problem-worse-2016-11\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a> showed that nearly $5 trillion dollars of merchandise are abandoned just because most customers weren&#8217;t ready to make a purchase.<\/p>\n<p>Shopify SMS marketing for dropshipping is the solution to reducing abandoned carts since you can&#8217;t completely eliminate them. Here is why you should use it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#What_Is_Shopify_SMS_Marketing\" title=\"What Is Shopify SMS Marketing?\">What Is Shopify SMS Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#Why_Should_You_Use_Shopify_SMS_Marketing_For_Your_Dropshipping_Store\" title=\"Why Should You Use Shopify SMS Marketing For Your Dropshipping Store?\">Why Should You Use Shopify SMS Marketing For Your Dropshipping Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#7_Reasons_Why_Shopify_SMS_Marketing_Is_Great_for_Dropshipping\" title=\"7 Reasons Why Shopify SMS Marketing Is Great for Dropshipping\">7 Reasons Why Shopify SMS Marketing Is Great for Dropshipping<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#%E2%9C%85_Personalization\" title=\"\u2705 Personalization\u00a0\">\u2705 Personalization\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#%E2%9C%85_Higher_Open_Rates\" title=\"\u2705 Higher Open Rates\">\u2705 Higher Open Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#%E2%9C%85_Great_Response_Rates\" title=\"\u2705 Great Response Rates\">\u2705 Great Response Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#%E2%9C%85_High_Return_on_Investment\" title=\"\u2705 High Return on Investment\u00a0\">\u2705 High Return on Investment\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#%E2%9C%85_Less_Abandoned_Carts\" title=\"\u2705 Less Abandoned Carts \">\u2705 Less Abandoned Carts <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#%E2%9C%85_Low_Competition\" title=\"\u2705 Low Competition\">\u2705 Low Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#%E2%9C%85_Easy_to_Manage_and_Implement\" title=\"\u2705 Easy to Manage and Implement\u00a0\">\u2705 Easy to Manage and Implement\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Shopify_SMS_Marketing\"><\/span><strong>What Is Shopify SMS Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SMS in short stands for <strong>short message service marketing.\u00a0<\/strong>This is a marketing technique that uses text messaging as a method of communicating offers, promotions, discounts, updates, reminders, and so much more to customers.<\/p>\n<p>SMS marketing has shown to be an effective form of communication for increasing the conversions in the dropshipping businesses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_Shopify_SMS_Marketing_For_Your_Dropshipping_Store\"><\/span><strong>Why Should You Use Shopify SMS Marketing For Your Dropshipping Store?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to research done by <a href=\"https:\/\/www.twilio.com\/learn\/call-and-text-marketing\/top-5-reasons-to-use-sms-and-text-marketing#:~:text=SMS%20Marketing%20boasts%20greater%20immediacy,engagement%20rates%20and%20enviable%20ROI.\" target=\"_blank\" rel=\"nofollow noopener\">twillo<\/a>, it showed that SMS marketing increases attention and immediacy compared to any other digital marketing method.<\/p>\n<p>Shopify SMS marketing leads to higher engagement rates, higher ROI, open rates per delivery rate, push notifications, etc.<\/p>\n<p>LEARN MORE: <a href=\"https:\/\/dropshipping.com\/article\/best-payment-gateway-for-shopify\/\" target=\"_blank\" rel=\"noopener\">7 Best Payment Gateways For Shopify In 2025<\/a><\/p>\n<p>SMS marketing is known as <strong>text marketing<\/strong>. Text marketing is emerging as a new method of recovering abandoned carts and communicating with your customers.<\/p>\n<p>You get to really understand your customer and see what is stopping them from making a purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Reasons_Why_Shopify_SMS_Marketing_Is_Great_for_Dropshipping\"><\/span><strong>7 Reasons Why Shopify SMS Marketing Is Great for Dropshipping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are 7 reasons why you should be using Shopify SMS marketing for your dropshipping business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_Personalization\"><\/span><strong><span style=\"font-weight: 400;\">\u2705 <\/span>Personalization\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no other way to get as personalized as communicating with your customer. SMS marketing maximizes personalization and makes people feel good when you are always there for them.<\/p>\n<p>If they are not ready to buy your product immediately, they may start to think twice about it!<\/p>\n<p><em>Have you found the best product to sell in 2025? Check our guide on Dropshipping <a href=\"https:\/\/dropshipping.com\/article\/4-ways-to-dropshipping-product-sourcing\/\" target=\"_blank\" rel=\"noopener\">Product Sourcing Tactics and Tools<\/a>.<\/em><\/p>\n<p>SMS messages can be read in just a couple of minutes but can take a couple of hours to provide a response. It allows you to reach a higher number of people with little effort.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_Higher_Open_Rates\"><\/span><strong><span style=\"font-weight: 400;\">\u2705 <\/span>Higher Open Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS chats have a high open rate, much more than any email your customers will receive.<br \/>\n<em>NOTE: Here is the best <a href=\"https:\/\/dropshipping.com\/article\/klaviyo-vs-privy-shopify-email-marketing-apps\/\" target=\"_blank\" rel=\"noopener\">email marketing app comparison<\/a> for your store.\u00a0<\/em><\/p>\n<p>In this <a href=\"https:\/\/dropshipping.com\/article\/buyer-guide\/\" target=\"_blank\" rel=\"noopener\">ecommerce apps buyer&#8217;s guide<\/a>, you can find the answers you need to have before deciding to buy or use any Shopify App for your store.<\/p>\n<p>According to research done by RedEye, they claim that SMS chats have a <a href=\"https:\/\/www.redeye.com\/resources\/sms-marketing-vs-email-marketing-who-wins-the-battle-for-effectiveness\/#:~:text=The%20average%20open%20rate%20of,a%20friend%20or%20family%20member.\" target=\"_blank\" rel=\"noopener\">99% open rate<\/a>! 97% of them are read in under half an hour after being delivered.<\/p>\n<p>If you compare email open rates to SMS rates, <a href=\"https:\/\/dropshipping.com\/article\/dropshipping-email-marketing-tools\/\">emails only get around 20 to 30%<\/a>\u00a0open rates.<\/p>\n<p>Many brands use conversation SMS marketing platforms that contact customers based on their location, increasing customer trust and making them feel more comfortable when contacted by a local number.<\/p>\n<p>Customers may not always feel comfortable when you contact them with a number from abroad, this may lead to them not answering the call.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_Great_Response_Rates\"><\/span><strong><span style=\"font-weight: 400;\">\u2705 <\/span>Great Response Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting customers to reply to your messages is fairly difficult, especially when you are the first one to contact them.<\/p>\n<p>According to optinmonster, <a href=\"https:\/\/dropshipping.com\/article\/shopify-marketing\/\">Shopify SMS marketing<\/a> has a <a href=\"https:\/\/optinmonster.com\/sms-marketing\/#:~:text=The%20average%20response%20rate%20for%20SMS%20marketing%20is%2045%25.&amp;text=Plus%2C%20higher%20response%20rates%20can,businesses%20to%20get%20their%20attention.\" target=\"_blank\" rel=\"noopener\">45% response rate<\/a>. Higher response rates also increase leads and sales.<\/p>\n<p>Comparing SMS marketing to email marketing, there is a huge difference between response rates. Email marketing only has a 2-3% response rate.<\/p>\n<p>If you are looking for more replies, then consider using SMS marketing!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_High_Return_on_Investment\"><\/span><strong><span style=\"font-weight: 400;\">\u2705 <\/span>High Return on Investment\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/218984\/number-of-global-mobile-users-since-2010\/\" target=\"_blank\" rel=\"noopener\">Statista <\/a>claims that over 70% of e-commerce purchases are going to be on mobile in the upcoming years. Thus, in 2025 the number of users is expected to reach 7.49 Billion.<\/p>\n<p>SMS marketing is cheap and reliable when you compare it to other <a href=\"https:\/\/dropshipping.com\/article\/social-media-marketing-for-dropshipping\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a> channels like Facebook &amp; <a href=\"https:\/\/dropshipping.com\/article\/instagram-marketing-for-dropshipping\/\" target=\"_blank\" rel=\"noopener\">Instagram Marketing for Dropshipping<\/a>, etc. It can be helpful when you are on a budget for ad spending.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_Less_Abandoned_Carts\"><\/span><strong><span style=\"font-weight: 400;\">\u2705 <\/span>Less Abandoned Carts <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finding out why people abandon their carts is one of the main keys to increasing personal shopping experiences, customer loyalty, and <a href=\"https:\/\/dropshipping.com\/article\/15-ways-to-double-dropshipping-conversion-rate-in-2021\/\" target=\"_blank\" rel=\"noopener\">conversion rates<\/a>.<\/p>\n<p>Using Shopify SMS marketing while dropshipping allows you to communicate and ask the customer what the issue might be behind an abandoned cart. Sometimes, it can just be the customer changing their mind but most of the time it isn&#8217;t just that.<\/p>\n<p>Customers might feel<a href=\"https:\/\/dropshipping.com\/article\/branded-dropshipping\/\"> more comfortable<\/a> when you ask them why they didn&#8217;t buy, it makes them tell you the reasons behind it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_Low_Competition\"><\/span><strong><span style=\"font-weight: 400;\">\u2705 <\/span>Low Competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS marketing is growing faster than ever. <a href=\"https:\/\/textbetter.com\/18-stats-that-show-why-businesses-need-to-text\/\">Over 60%<\/a> of businesses still aren&#8217;t using this form of communication as much as they need to.<\/p>\n<p><a href=\"https:\/\/www.slicktext.com\/blog\/2018\/11\/44-mind-blowing-sms-marketing-and-texting-statistics\/\">Only about 15%<\/a> of companies are actually texting with their customers, and taking advantage of this form of communication.<\/p>\n<p>In the past few years, this form of communication has been growing and will continue to grow even more.<\/p>\n<p>It is understandable since customers don&#8217;t need an old traditional media approach where they wait for hours to receive one response.<\/p>\n<p>They can engage with the buyer in a few minutes and make purchasing decisions faster than ever before.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_Easy_to_Manage_and_Implement\"><\/span><strong><span style=\"font-weight: 400;\">\u2705 <\/span>Easy to Manage and Implement\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS platforms are easy to manage and implement whenever you create an SMS campaign.<\/p>\n<p>Text marketing requires permission in order to be able to send a message, so from here, you already know who you are targeting.<\/p>\n<p>Lots of valuable information is captured through Shopify SMS marketing such as demographics, interests, purchase history, and other valuable information.<\/p>\n<p>When SMS marketing is integrated into your CRM, then you will be able to measure real-time performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now you understand how important SMS marketing is for a dropshipping business. Revenue is an important thing to consider in a dropshipping business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you concerned about any other mistakes you might make when starting a dropshipping business? You can check out the article that we wrote on<\/span><a href=\"https:\/\/dropshipping.com\/article\/pitfalls-and-mistakes-in-dropshipping\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">how to avoid mistakes and pitfalls in dropshipping<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"featured_media":29560,"comment_status":"closed","ping_status":"closed","template":"","categories":[2469],"article-maturity":[2860],"class_list":["post-3630","article","type-article","status-publish","has-post-thumbnail","hentry","category-marketing","article-maturity-intermediate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Reasons to Try Shopify SMS Marketing For Dropshipping<\/title>\n<meta name=\"description\" content=\"What are the 7 reasons why Shopify SMS Marketing is important for your Shopify store &amp; how you can decrease abandoned carts &amp; 10x your sales?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dropship.it\/article\/shopify-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Reasons to Try Shopify SMS Marketing For Dropshipping\" \/>\n<meta property=\"og:description\" content=\"Find the latest news and trends in the dropshipping industry. 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