United by Blue

United by Blue is a dropshipping business that produces and sells sustainably-made clothing and tools for plastic-free life. It’s one of the best stores from Shopify, with an Alexa rank – of 90,415, more than 158.8K visitors per month, and a bounce rate of more than 47%.

They use a horizontal Split Screen Layout, which is excellent if you want to promote 2 or more distinct areas, at the same time. On their page, you can find high-quality photos of their products and areas for which they help to remain preserved and clean, etc. Their layout uses colors like orange, yellow, green, and blue, which are perfect happy colors combo, to catch the human’s eye and attention.  A disadvantage that you might consider not doing is that their “shop now” buttons are not very pointing, and visualized.

United by Blue uses a horizontal fly-out menu, with categories named by product types. Each category is broken down into well-defined sub-categories. This provides very easy navigation for the users.

Furthermore, their logo is placed in the left upper corner, which is used as a link to take the user back to the home page. On the right upper corner, you can find the login/ sign up, shopping cart, and search button. Also, a high-five for the layout, they use an opposite color from the background, making it perfect for emphasizing those elements.

Content on the homepage is organized by using the grid of cards layout, which is perfect if you want to simplify and organize your layout and present more information briefly.

United by Blue shows a great deal of care for customers. They provide them with information about materials they use, manufacturing, catalogs, loyalty rewards, chat, FAQ, Returns and exchanges, size guide, the sustainability they provide for nature, and many more. This is very important to build customer trust and strengthen your loyal customer base, and as we can see, United by Blue got it well!