Naja

Naja is an excellent example of a successful, visually appealing Shopify store, with 21.1K website visits per month.

The clean, gorgeous layout and high-quality underwear product photos are ideal, and this dropshipping store works hard to highlight its stunning items and sustainable, do-good attitude.

Once you enter the page there is a pop-up window with an impressive layout giving you a piece of information about a promotion, and a subscribe button. It also has good navigation, giving you many options to escape the pop-up window if you are not interested.

 This is a great way to promote your dropshipping business, give brief info about your product type, and add additional value to customers!

Their layout is a Full-Screen photo, which makes the homepage look clean, coherent, and modern, and presents their products in the meantime! Above the image, there is a text promoting their new products, and a “Shop now” button, emphasized by using a contrasting color, to highlight the text and the button.

You should consider using this perfect combo of layout for your dropshipping store, because, at the same time, you present your products, give information about news, and show your customers your primary activity– selling!

Furthermore, when we move down the homepage, we can see the many things they sell, which are sorted by the grid of cards design– ideal for sorting out various types of information!

Naja cares about customers, as all dropshippers should! They offer content that builds customer trust and delivers value, like, a Blog, Returns and FAQs, Contact info, Privacy policy, etc.

Their navigation menu is a horizontal fly-out menu with 7 categories. What is captivating here, is how their sub-categories are presented! Each of the sub-categories has a clip-art photo showing the types of products (bra, underwear shape)  that are under a specific category, so the customers have a visual presentation. This helps them in easy navigation, in the way that a customer can click on the product shape they desire immediately, instead of searching through each sub-category.

As on all other dropshipping stores, some buttons and links are a MUST. Logo( it is a link to the homepage), placed at the left upper corner, search, log in/ sign up buttons, and shopping cart, on the right upper corner.

Their footer consists of links that lead to some of the categories on their dropshipping store, but not the most important ones – Product categories!

When creating your footer, you should consider including categories that present your core business process, and make your footer a navigational sitemap for customers!

What is a positive side of their footer are the links of the social platform presence (Facebook, Instagram, Pinterest, Twitter)