Allbirds

Allbirds is a dropshipping store that offers the world’s most comfortable shoes, flats, and clothing made with natural materials such as merino wool and eucalyptus, under the motto “Made from Trees. Designed for Sun”.

It is worth taking a look at their web design and examining their navigation and layout!

With an Alexa rank – of 9,125 and 2.2M visits per month, it is obvious that we talk about one of the TOP Shopify stores! So, yes, consider it as your mentor when building your dropshipping store.

Allbirds navigation menu is not very typical for today’s trends. Instead of a fly-out menu, they use a horizontal drop-down menu, where you need to click on the specific category, to break it down to its sub-categories. However, their categories and sub-categories are well-defined, and this adds a point on an account to easy navigation!

Furthermore, on their homepage, you can see the logo in the header center, which serves as a link leading to the homepage, and on the right upper side you can find the log in/ sign up buttons, shopping cart, help and the three other menu categories ( Sustainability, Rerun, Stores ).

This dropshipping store uses a high-quality Full-Screen Photo layout. In the center of the photo, there are buttons leading customers to the most demanded categories on the website ( “Shop Men” and “Shop Women” ). When we scroll down the homepage we can find different categories of products they sell, collections, blog articles, stories, etc., organized by the grid of cards layout, which is best for sorting out different kinds of information!

Allbird keeps their customers inspired and excited by writing content about their collaborations ( for ex. with Adidas), the sustainability they provide, product testing, etc. They build trust by offering Afterpay help, FAQ, returns, and more.

The website’s footer works as a sitemap, consisting of links from all of the website categories. Consider this for your dropshipping store, because it improves your navigation and SEO!