Made in Cookware

Made in Cookware is a dropshipping store that sells kitchenware products! We can say with certainty, that it is one of the best content, layout, and navigation Shopify stores we’ve seen!  

It has more than 1.1 visitors per month, great SEO results, and a bounce rate of 61.8%.

This dropshipping store has a horizontal fly-out navigation menu, that is well organized and simple. It consists of 6 well-defined and understandable main categories. Each category has sub-categories that are also corresponding and understandable for users, that will know exactly what information they will find under a specific category.

What we find unique in their menu, is that, even if it has a lot of sub-categories and sub-sub-categories, it is still easy to navigate. Moreover, when you break down each category, not only you will find the sub-categories, but also photos of best-selling or new products from this category!

Furthermore, when diving into other landing pages of their dropshipping store, we are more and more fascinated.

For example, if we examine one of their landing product pages, of course, there is the most important content about the product ( the photo and the price), but they give a very detailed product description! Moreover, there is a customer review, option to search the customer review for Quality, Size, Heat, Pan, Weight, Looks, Feel, Po,t Construction, Design, images, videos, etc. Very user-friendly, right?

Made in Cookware uses a horizontal Split Screen Layout, which is excellent if you want to promote 2 or more distinct areas, at the same time. On the right side, there are links to the two main categories that bring profits ( “Shop all” and “Shop sets”)! Also, they use very eye-catchy orange-colored buttons to lead customers to a specific landing page.

Content on the homepage is organized by using the grid of cards layout, which is perfect if you want to simplify and organize your layout and present more information briefly. They use it to present various products, collections, customer reviews, Blog articles, stories, etc.

This dropshipping business builds customer trust by adding value through offering Shop Now, Pay Later options, Recycle Program, Registry Help, Gift Card, Help Center, How it’s made description, Warranty, Returns, Privacy policy, Blog, etc.

We recommend you consider adding value in every possible way!The footer includes some of the dropshipping store categories, but what we find inconvenient is that it doesn’t include the categories which are mainly for their business- Products! If building a dropshipping store, you should consider placing the most important categories of your site, in the footer. However, you can still find linkable buttons to their social media presence.