Wolf circus

Wolf circus is a dropshipping store for demi-fine jewelry. This store has over 94K visitors per month, and a bounce rate of 32%.

It is one of the most successful dropshipping Shopify shops, with a modern website that is easy to navigate and highlights the greatest items.

Their navigation menu is a fly-out menu with 4 main categories. The category “Shop” is divided into 4 other sub-categories, which also have sub-categories. This all sounds fuzzy, but their categories are very well organized, and they define the “simple navigation” of the website.

On the homepage, you can also find the log-in/sign-up, shopping cart, search buttons, and option to change currency. However, their currency options are limited to only two (USD, CAD).

When we talk about navigation, we want to point out their handy gift finder, and also the different look of the mouse cursor. There’s also pop-up information about discounts ( Get 10% off)  on the lower-left corner, no matter which page you are visiting! Plus, there’s an easy link to a live chat/help center.

There’s interesting Content on their website, with high-quality pictures and detailed product descriptions. They also give detailed information about the materials they use to produce the jewelry, Articles, Stocklist, FAQs, Returns and Repairs, Ring sizing guides, How to clean the jewelry, etc.

A value-adding point is that the products can be sorted in multiple ways, starting from A-Z, Z-A, Lowest price, Newest products, Oldest products, etc.

Wolf circus uses a high-quality Full-Screen Photo layout. When we scroll down the homepage we can find different categories of products they sell, organized by the grid of cards layout, which is best for sorting out different kinds of information!

There are also highlighted text links, leading customers to different pages of their dropshipping store, to shop different collections.

💡Tip: If you want to highlight such a thing, you better use buttons, like “ Shop now”, to make it more eye-catchy and easier to navigate.

Their footer is short, and the information there is cramped, so it might not be a good example for your dropshipping store.